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Recent Posts
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
Twitter Updates
- How about user name and password? twitter.com/hsbc_uk/status…/ / 22 minutes ago
- RT @BillyIdol: Crikey thats difficult if its only one! ‘Bargain' twitter.com/TheWho/status/…/ / 31 minutes ago
- RT @AdContrarian: Excellent piece today by Samuel Scott bit.ly/2OfCj9k/ / 31 minutes ago
- RT @TonyRomm: SCOOP: Facebook’s Libra currency spawns a wave of fakes, including on Facebook and Instagram. Many advertised ways to get Lib…/ / 2 hours ago
- RT @waltmossberg: Here’s @facebook’s latest failure to protect privacy and security and to keep its promises - this time involving childr…/ / 2 hours ago
- RT @jason_kint: Bingo. And with that fact from the ICO report, it was a crime that happened on Facebook’s platform which Facebook was a wil…/ / 2 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
