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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Outstanding @SachaBaronCohen twitter.com/carolecadwalla…/ / 5 hours ago
- Sharing Dr. Scanga’s thread on UC’s Biology department search. Lots of great reasons to join UC—great faculty, grea… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: The real power of data is as something for spineless people to hide behind and clueless people to make decisions with/ / 2 days ago
- RT @tomfgoodwin: @jarroddicker It killed any. fucking.thinking./ / 2 days ago
- @TechCrunch @sohear Is one of the “operational learnings” that there isn’t a viable operation?/ / 2 days ago
- @tomfgoodwin Email actually helps in this case. Reveals the sender to be what he is: an asshole./ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
