markpilip
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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- @acfou @tag_today Stop it. You’re killing me. I can’t breathe, I’m laughing so hard./ / 10 hours ago
- @acfou Hahah. Thanks for helping me start the day with a laugh./ / 19 hours ago
- RT @saneetarypad: I am always swooned by the arguments placed by @AdContrarian - maybe because what is taught in advertising schools today…/ / 19 hours ago
- @liron @jonathanmendez It looks that way because retargeting is extremely fraud-prone. Read up on @criteo/ / 19 hours ago
- RT @markritson: Calling all marketers, we close the door on the Mini MBA for 2020 on Monday. If you are interested in the Mini MBA in Marke…/ / 1 day ago
- This is the type of thing leading institutions do to help address injustice in society. This is great work by… twitter.com/i/web/status/1…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
