Tag Archives: accountability

Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , ,

GroupM Shines Light on Middlemen

Posted on Wednesday, 15 November 2017 8:05 am by

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading →

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , ,

Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , ,