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Recent Posts
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
Twitter Updates
- . @McKQuarterly @McKinsey_MGI @McKforSociety McKinsey pushed Oxycontin for the Sacklers. Does your company put shar… twitter.com/i/web/status/1…/ / 20 hours ago
- They’ve convinced themselves that the best option is to work on Google and Facebook’s farm, scurrying to respond to… twitter.com/i/web/status/1…/ / 2 days ago
- RT @Drpackuc: https://t.co/wmxoDRbaFm/ / 3 days ago
- RT @dmarti: IMHO important to break out approachable pieces of the social media problem. Require social co.s to disclose when they have so…/ / 3 days ago
- @tomfgoodwin Good lord. The writeup is in need of copy edit. It refers to the architectural firm that designed the… twitter.com/i/web/status/1…/ / 3 days ago
- @tomfgoodwin I loved the Internet when it was all about cat videos. Now, not so much./ / 5 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
