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Recent Posts
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
Twitter Updates
- RT @TheWho: A very happy birthday, Pete Townshend! Got a feeling 74 is gonna be a good year. https://t.co/gkOEGEf10S/ / 16 hours ago
- RT @tomfgoodwin: Next time someone gives you a data supported statement find a single anecdote from an outlier to prove them wrong so we ca…/ / 16 hours ago
- RT @TheWho: Pete and Roger with Jimmy Fallon and The Roots perform that classroom classic 'Won't Get Fooled Again' on the Tonight Show Star…/ / 1 day ago
- Or maybe become skilled marketers instead of relying on ramshackle #AdTech twitter.com/johnwilander/s…/ / 1 day ago
- 20 years driving back to Utica from NoVA. 3 years spent in PA construction zones. twitter.com/d3hkybiggsy/st…/ / 1 day ago
- RT @garicruze: When any company claims to have a higher meaningful "purpose," our first reaction should be "Prove it." 95% of the time, th…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
