markpilip
-
Recent Posts
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
Twitter Updates
- RT @TheBotLebowski: Smokey, this is not Nam. This is bowling. There are rules./ / 2 days ago
- RT @AAUP: AAUP is standing up for for research and against baseless attacks against science. Read our statement: bit.ly/2QF4MCw ht…/ / 2 days ago
- RT @ProfByron: YouTube is ad supported TV. To quote @LindseyClay “TV isn’t dying, it’s having babies” thedrum.com/opinion/2017/0…/ / 2 days ago
- RT @larriemoss: @PoliticalShort So basically they’re okay with helping a communist government monitor “spy” their citizens in order to squa…/ / 3 days ago
- RT @real_vijay: When I worked at Google, as an engineer on Google News, I was asked to write code to censor news articles in China (circa 2…/ / 3 days ago
- Yep. Those are the folks that say they’re “data driven” and who devalue human judgement. twitter.com/tomfgoodwin/st…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: accountability
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
GroupM Shines Light on Middlemen
Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading
Posted in digital marketing, Marketing, Media, Philosophy, Tactics
Tagged accountability, accounting, adtech, GroupM, martech, P&L, transparency, vendor
Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
