markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @acfou I hope that ultimately having those #adtech companies on one’s resume be like having Facebook on the CV. A d… twitter.com/i/web/status/1…/ / 9 hours ago
- @nytopinion @profgalloway @karaswisher The algorithms are often created by socially inept agoraphobic programmers.… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @nandoodles: I’m gonna be a lil sad if I don’t see this story in your newsletter next week @AdContrarian 🥺/ / 10 hours ago
- RT @nandoodles: No surprises here. At the end of the day, the adtech platforms you work with are not working for you or your brand. They’r…/ / 10 hours ago
- RT @nandoodles: I want to be very clear what this means for YOU as an advertiser, who may have been upsold a “brand safety” solution. They…/ / 10 hours ago
- RT @nandoodles: Here’s @Google talking big talk about how seriously they take sanctions law. But if I didn’t DM their team, how much longer…/ / 10 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Category Archives: Philosophy
Creating a Narrative…
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged communication, corporate communications, leadership, strategy
Comments Off on Creating a Narrative…
First Mile Problems
I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading
Posted in Direct Response, Marketing, Media, Philosophy, Rants, Strategy, Tactics
Tagged Market-Bridge, marketing strategy, Podcast, tactics
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At the End
When my brother-in-law passed away early Sunday, his wife was by his side. I hope to be as lucky. Godspeed, John. Continue reading
The #1 Ingredient in AdTech “Special Sauce”…
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Posted in Leadership, Philosophy
Tagged adtech, martech, people, technology
Comments Off on The #1 Ingredient in AdTech “Special Sauce”…
“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading
Thursday, 22 February 2018 8:12 am
Comments Off on Virtue Signaling and Fake Marketers
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
Monday, 19 February 2018 11:34 am
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Self-Deception in Thought
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading
Posted in Leadership, Philosophy
Tagged Demosthenes, logic, Richard Feynman, thinking
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Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Comments Off on Be The Solution
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Friday, 26 January 2018 8:29 am
Comments Off on Remove Tracking Pixels, Secure Your Data
