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Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @UCPioneers: Big game today for @UCWomensHockey as the Pioneers battle Manhattanville in the @UCHCHockey Quarterfinals. #WeAreUtica Liv…/ / 36 minutes ago
- RT @RouserJP: The idol of morondom. twitter.com/jrivers1987/st…/ / 2 hours ago
- Let’s go @UCPioneers !!! @UCWomensHockey @UCMensHockey twitter.com/uticacollegesb…/ / 2 hours ago
- RT @UCPioneers: We'll 👑 our team champions here in Utica on Day 2⃣ of the #E8 Indoor Track & Field Championships! 📊: https://t.co/BKycbCUvF…/ / 2 hours ago
- RT @UticaHoops: A big congratulations to Devon Croll '11 who will be inducted into our Pioneer Athletic Hall of Fame!!! Keynote Speaker N…/ / 2 hours ago
- RT @UCPioneers: Nothing better than 𝗣𝗟𝗔𝗬𝗢𝗙𝗙 𝗛𝗢𝗖𝗞𝗘𝗬 at the ADK Bank Center! Utica vs. Nazareth - 7pm 📹: bit.ly/2wtxUV5 📰:https://t.c…/ / 2 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Philosophy
The #1 Ingredient in AdTech “Special Sauce”…
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
Posted in Leadership, Philosophy
Tagged adtech, martech, people, technology
Virtue Signaling and Fake Marketers
“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading
Humans
How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading
Self-Deception in Thought
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading
Posted in Leadership, Philosophy
Tagged Demosthenes, logic, Richard Feynman, thinking
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
No Real Marketer Wants Their Budget Increased…
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
Immigrants and Education
“Як школа?”is something asked repeatedly of me by my grandparents growing up. The question–“how’s school?”–wasn’t just about whether I was getting A’s. Although the grade was important, the question really was “are you learning?” I found myself thinking about that … Continue reading
Posted in Philosophy
Tagged education, immigration, policy