Humans

$_3How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher?

You need to know the answers to both questions for your campaigns to be successful.

Not cookies. Not MAIDs. Not devices. Not size of the “graph.” Always think and act in terms of humans FTW.

Aside | This entry was posted in digital marketing, Marketing, Media, Philosophy and tagged , . Bookmark the permalink.

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