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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Monthly Archives: January 2018
Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead. Here comes Gen Z (sheesh–will somebody brand the next round … Continue reading
Tuesday, 30 January 2018 7:01 am
Comments Off on Hallelujah! Millennials Are Dead. Here Comes Generation Z
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Comments Off on Be The Solution
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
Friday, 26 January 2018 8:29 am
Comments Off on Remove Tracking Pixels, Secure Your Data
The Root of Digital Advertising B.S.
For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading
Posted in Analysis, Data, digital marketing, fraud, Marketing, Tactics
Tagged analysis, attribution, MTA, multi-touch attribution
Comments Off on The Root of Digital Advertising B.S.
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
Wednesday, 24 January 2018 7:10 am
Comments Off on No Real Marketer Wants Their Budget Increased…
Immigrants and Education
“Як школа?”is something asked repeatedly of me by my grandparents growing up. The question–“how’s school?”–wasn’t just about whether I was getting A’s. Although the grade was important, the question really was “are you learning?” I found myself thinking about that … Continue reading
The Verge’s Silicon Valley editor, Casey Newton, tweeted on Thursday: So many publishers think they have audiences, when what they really have is traffic. I think we’re about to find out who has an audience. To find out who has … Continue reading
Saturday, 13 January 2018 8:01 am
Comments Off on Who’s Hurt by Facebook Changes? Look at TAC Ratio.
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