Monthly Archives: February 2018

Sorry. Just kidding. You can get back to getting your hustle on, or whatever it is that GaryVee is suggesting.

Posted on Monday, 26 February 2018 7:16 pm by markpilip | Comments Off on 8 Surprising Lessons From Black Panther Marketers Can Use TODAY…

“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading →

Posted on Thursday, 22 February 2018 8:12 am by markpilip | Comments Off on Virtue Signaling and Fake Marketers

I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading →

Posted on Wednesday, 21 February 2018 8:02 pm by markpilip | Comments Off on We Couldn’t Afford To Buy Records

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am by markpilip

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , , | Comments Off on Media Whitewash

How many humans are in each segment of your category buyers? And how many humans are in each audience at each publisher? You need to know the answers to both questions for your campaigns to be successful. Not cookies. Not … Continue reading →

Posted on Monday, 19 February 2018 11:34 am by markpilip | Comments Off on Humans

Unilever Drains the Digital Swamp?

Posted on Monday, 12 February 2018 8:40 am by markpilip

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading →

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , , | Comments Off on Unilever Drains the Digital Swamp?

Self-Deception in Thought

Posted on Friday, 9 February 2018 11:59 am by markpilip

“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.”  Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading →

Posted in Leadership, Philosophy | Tagged , , , | Comments Off on Self-Deception in Thought

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading →

Posted on Tuesday, 6 February 2018 8:52 am by markpilip | Comments Off on Name Those Ads