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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @dangillmor You can’t, because you can’t fix stupid./ / 13 hours ago
- RT @ShaneAParrish: The most important habit is saying no./ / 13 hours ago
- RT @AtomicTango: New #marketing term: Youthanize (verb): To destroy a respected, established brand by repositioning it for younger consume…/ / 13 hours ago
- Brilliant as always @davetrott Teach principles folks! twitter.com/davetrott/stat…/ / 14 hours ago
- RT @davetrott: "Right is right even if no one is doing it. Wrong is wrong even if everyone is doing it." - St. Augustine/ / 14 hours ago
- @ckane @acfou @SimonJHarris And it’s all bot traffic. What happens when you tell the clients that they’re not showing their ads to humans?/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Unilever
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
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Buy Digital Directly. No, I’m Not Crazy!
Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading
Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy
Tagged Augustine Fou, digital fraud, digital marketing, P&G, Unilever
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