markpilip
-
Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @crockpics Can’t like this but will retweet it./ / 26 minutes ago
- RT @crockpics: The Day the Music Died, February 3, 1959. The Big Bopper, Buddy Holly and Ritchie Valens are killed in a plane crash in an I…/ / 27 minutes ago
- RT @Super70sSports: Slap Shot gets better with each passing year. At our current rate of cultural decline, we’re about a decade from it bec…/ / 28 minutes ago
- RT @UCPioneers: No. 12 Women's Hockey Stays Unbeaten in UCHC Play After Win Over Lebanon Valley bit.ly/3RzG4ne/ / 30 minutes ago
- @il0venostalgia I remember the metal ones./ / 31 minutes ago
- @ow I’m 100% sure a chatbot isn’t the answer. Waaaay more profitable uses of Generative AI./ / 4 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: Unilever
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Comments Off on Unilever Drains the Digital Swamp?
Buy Digital Directly. No, I’m Not Crazy!
Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading
Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy
Tagged Augustine Fou, digital fraud, digital marketing, P&G, Unilever
2 Comments
PilipBlog 
You must be logged in to post a comment.