Tag Archives: Unilever

Unilever Drains the Digital Swamp?

Posted on Monday, 12 February 2018 8:40 am by

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading →

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , ,

Buy Digital Directly. No, I’m Not Crazy!

Posted on Wednesday, 20 September 2017 7:15 am by

Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading →

Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy | Tagged , , , , | 2 Comments