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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- I’m there! twitter.com/jbonamassa/sta…/ / 2 hours ago
- RT @tomfgoodwin: In retrospect, funding the internet (perhaps the worlds 3rd most vital utility )by advertising, was a really really bad id…/ / 3 hours ago
- RT @dmarti: editorial: we are a divided nation advertising: deep down inside we are all luxury car intenders/ / 3 hours ago
- RT @Dr_Draper: What a paragraph from @markritson. Just wish he wouldn’t beat around the bush so much. https://t.co/CnrhEDWius/ / 11 hours ago
- Wow. Didn’t know they were in trouble. When I was in CA 2 years ago, bought all sorts of stuff from the one near Wa… twitter.com/i/web/status/1…/ / 11 hours ago
- RT @markritson: marketers, ignore @randfish and other marketing philistines. being self taught is something we all can indulge and benefit…/ / 11 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: digital fraud
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
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Buy Digital Directly. No, I’m Not Crazy!
Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading
Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy
Tagged Augustine Fou, digital fraud, digital marketing, P&G, Unilever
2 Comments
I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading
Tuesday, 6 June 2017 7:18 am
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