markpilip
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Recent Posts
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
Twitter Updates
- The ramshackle security of #AdTech vendors is stunning (read the article). You should audit (a proper audit) your “… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: Somehow modern business culture seems to work on avoiding decision making, but being really good at creating lots of plans…/ / 12 hours ago
- RT @jason_kint: Two things here: (1) Facebook, Google bringing entire category down. (2) Marketers, this is your brand trust being steamrol…/ / 12 hours ago
- RT @UCPioneers: Baur Named Empire 8 Pitcher of the Week bit.ly/2FjrX1x/ / 12 hours ago
- RT @acfou: #marketers, you need to get out in front of the coming shockwave that will disrupt #adtech as we know it. Time is NOW to ask f…/ / 12 hours ago
- RT @acfou: there may be a corresponding rise in malvertising in coming quarters cc: @WeAreConfiant/ / 12 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: digital fraud
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Buy Digital Directly. No, I’m Not Crazy!
Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading
Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy
Tagged Augustine Fou, digital fraud, digital marketing, P&G, Unilever
2 Comments
Occam’s Bots
I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading
