Tag Archives: Augustine Fou

Another Day, More Digital Fraud

Posted on Wednesday, 22 November 2017 9:20 am by

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading →

Posted in digital marketing, fraud, Media, Security, Tactics | Tagged , , , , , , , , ,

Buy Digital Directly. No, I’m Not Crazy!

Posted on Wednesday, 20 September 2017 7:15 am by

Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading →

Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy | Tagged , , , , | 2 Comments

Occam’s Bots

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Aside | Posted on Tuesday, 6 June 2017 7:18 am by | Tagged , , , ,