Tag Archives: P&G

P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading →

Posted on Monday, 5 March 2018 5:27 pm by markpilip | Comments Off on Reduce Spend, Increase Reach? Wait, This Can’t Be Right…

Buy Digital Directly. No, I’m Not Crazy!

Posted on Wednesday, 20 September 2017 7:15 am by markpilip

Dr. Augustine Fou just published an interesting presentation, “You’re Not Getting What You Paid For,” which I encourage all marketers to read. The presentation lays out a number of the ways you–yes you–are being screwed in the digital ecosystem. In … Continue reading →

Posted in Data, digital marketing, Direct Response, fraud, Media, Strategy | Tagged , , , , | 2 Comments

Videri Quam Esse: P&G and Digital Advertising

Posted on Monday, 31 July 2017 10:11 am by markpilip

P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading →

Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics | Tagged , , , , , , , | Comments Off on Videri Quam Esse: P&G and Digital Advertising

Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by markpilip

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , , | Comments Off on Digital Media Transparency. Bravo P&G!

Oracles Mark Ritson & Bob Hoffman

Posted on Tuesday, 31 January 2017 12:50 pm by markpilip

The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading →

Posted in Marketing, Media | Tagged , , , , , | Comments Off on Oracles Mark Ritson & Bob Hoffman