Tag Archives: strategy

Before You Worry About Match Rates…

But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading

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Your Mission and Vision are Lousy

I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading

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Advertising Needs More History Majors

In the United States in 2014, only 1.7% of the undergraduate degrees awarded were history degrees. In the period since 1971, the share of history and social sciences degrees has declined from 18% to 9%. 1 Why study history? According to … Continue reading

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Mistaking Surveillance for Advertising

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading

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Innovate Creatively or Die, New York Times

I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading

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Vision’s All You’ve Got

You might hire the smartest data scientists available. You might develop a product that has benefits that push all the user buttons. You might price that product perfectly. You might distribute it perfectly. You might create the most clever campaign … Continue reading

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Groupthink: A Caution for Summer Planners

The classic article Groupthink was just brought to my attention via RSS feed. Most of us have heard of the 1952 article, but how many have read it recently or at all? If you’re taking part in summer strategy or … Continue reading

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If You’re Going Out of Business Anyway…

Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading

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“The Channel” to Nowhere

Why do you sell through distributors, resellers, VARs, or in other words, “the channel?” Is it worth your time building lots of infrastructure to manage the rules around distributing your product, dealing with channel conflict, commissions, “owning the customer” and … Continue reading

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Why There’s No iPhone 5

Now I know why Tim Cook didn’t introduce the iPhone 5. I believe that Steve Jobs, ever the thinker and ever the showman, is playing out his final and best script. And while doing so, he completes the smooth transition … Continue reading

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