- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- @nickclegg is a liar. twitter.com/verge/status/1…/ / 34 minutes ago
- RT @cagoldberglaw: We need to start getting comfortable with criminal consequences against the leaders of @Facebook . I join @Moonalice…/ / 35 minutes ago
- RT @Capitals: Connor McMichael discusses his offseason workout regimen and his continued focus on building strength after the first day of…/ / 36 minutes ago
- RT @donliedusadied: Free RedCaps #JusticeforJ6 https://t.co/yvc1XEhd1D/ / 4 hours ago
- @CarmineSabia Hey @CarmineSabia How come all your hillbilly trumpster buddies didn’t show up? They got lost getting… twitter.com/i/web/status/1…/ / 4 hours ago
- @keithboykin @politico Nope. Politico is correct. OTR is mutual and agreed to in advance./ / 1 day ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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Tag Archives: strategy
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Out of nowhere, something appears on your radar. You’re not sure how long it’s been there. You can get upset that you never noticed it before, because it might have changed the last decision. Or you can acknowledge that you … Continue reading
Says the great Drayton Bird in his email this morning: “On-line marketing is just accelerated direct marketing.” He’s right. It’s therefore more important than ever that your marketers are properly trained: it’s harder to keep the rubber on the road … Continue reading
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading