- RT @neilturkewitz: @kylotan The scale issue is deceptive at both ends of the spectrum. If your site is so big that you can’t operate it saf…/ / 5 hours ago
- RT @bessbell: If you think a mask takes away your freedom you’re going to HATE a coffin./ / 6 hours ago
- RT @jason_kint: ps @eggerton @MultiNews next time you’re covering advertisers voicing perspective of publishers on what is best for journal…/ / 6 hours ago
- RT @jason_kint: I strongly agree the marketing community is welcome to voice their positions but I’m fairly certain if @AGBecerra @RepAdamS…/ / 6 hours ago
- RT @dmarti: "Facebook has a team of 350 people working to develop and enforce its Dangerous Individual and Organizations policy." 350 FTE…/ / 6 hours ago
- @JoshManMode @charvao Two monster dicks here, @JoshManMode and @charvao committing an assault to do their punk stunt./ / 6 hours ago
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Tag Archives: strategy
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
Out of nowhere, something appears on your radar. You’re not sure how long it’s been there. You can get upset that you never noticed it before, because it might have changed the last decision. Or you can acknowledge that you … Continue reading
Says the great Drayton Bird in his email this morning: “On-line marketing is just accelerated direct marketing.” He’s right. It’s therefore more important than ever that your marketers are properly trained: it’s harder to keep the rubber on the road … Continue reading
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading
I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading
In the United States in 2014, only 1.7% of the undergraduate degrees awarded were history degrees. In the period since 1971, the share of history and social sciences degrees has declined from 18% to 9%. 1 Why study history? According to … Continue reading
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading