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Tag Archives: DMP
Before You Worry About Match Rates…
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics
Tagged digital marketing, DMP, DSP, match rates, onboarding, strategy, tactics
Comments Off on Before You Worry About Match Rates…
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