markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @ShaneAParrish: How to win: Drink more water Eat better Sleep 8 hours Walk outside Work on a few projects you care about Work in 90m in…/ / 2 hours ago
- Lots of app install ads recently for sketchy apps. Apple’s privacy measures must be causing desperation in the… twitter.com/i/web/status/1…/ / 1 day ago
- RT @HumanProgress: The evidence does not support Hickel's assertion that people in the past ”lived well” without much monetary income. Com…/ / 2 days ago
- RT @BrentBeshore: *Zoom https://t.co/bAJA6AhZQN/ / 2 days ago
- RT @Andreas_Ramos: Long list of #GoogleAds deceit and tricks revealed in court documents. #AMP, for example, was built only to make mone…/ / 2 days ago
- @jason_kint You can’t say this isn’t a rigged market. We should break up Google. @sundarpichai should, at best, onl… twitter.com/i/web/status/1…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: tactics
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
Comments Off on Who Pulled the Names?
First Mile Problems
I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading
Posted in Direct Response, Marketing, Media, Philosophy, Rants, Strategy, Tactics
Tagged Market-Bridge, marketing strategy, Podcast, tactics
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Before You Worry About Match Rates…
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics
Tagged digital marketing, DMP, DSP, match rates, onboarding, strategy, tactics
Comments Off on Before You Worry About Match Rates…
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
If You’re Going Out of Business Anyway…
Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading
Posted in Media, Strategy, Tactics
Tagged journalism, newspapers, strategy, tactics
Comments Off on If You’re Going Out of Business Anyway…
