markpilip
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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- I like to think of doing things as a craft, where there’s pride in workmanship. The jets/yachts/luxury offices mean… twitter.com/i/web/status/9…/ / 1 day ago
- A must read, friends. Not sure what’s going on in your digital buys? Call @acfou twitter.com/acfou/status/9…/ / 1 day ago
- This is where the harassment of journalists—now moving into the physical—starts. twitter.com/jason_kint/sta…/ / 1 day ago
- Indeed. We must not allow the current trend of harassment of journalists to cross into physicality. twitter.com/sandykjohnson/…/ / 1 day ago
- RT @markritson: @prjohnston because there are massive opportunity costs in brand positioning. The more words and positioning concepts used…/ / 1 day ago
- @ShailinDhar @acfou I think the 2-3x is driven by the 5% figure. Hard to be great at 5% in that business. Had some… twitter.com/i/web/status/9…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: tactics
Before You Worry About Match Rates…
But before you get bogged down in match rate discussions, the more important strategic work needs to have been done up front. Never delve into tactics without understanding the mission and the strategy to accomplish the mission. Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Strategy, Tactics
Tagged digital marketing, DMP, DSP, match rates, onboarding, strategy, tactics
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Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
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If You’re Going Out of Business Anyway…
Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading
