Category Archives: Travel

Travel

Programmatic: Buying or Media?

Posted on Monday, 5 March 2018 8:46 am by markpilip

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →

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Buying Audiences, Getting Worked

Posted on Tuesday, 6 December 2016 9:59 am by markpilip

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading →

Posted in Communications, Strategy, Travel | Tagged , , , , , , , | 2 Comments

Nitrocellulose lacquer: the smell of customer service?

Posted on Tuesday, 23 June 2015 10:16 am by markpilip

If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading →

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Big Data: Mostly Tail Numbers

Posted on Tuesday, 17 February 2015 7:05 am by markpilip

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading →

Posted in Data, Tactics, Travel | Tagged , | 1 Comment

Lessons From Saguaro

Posted on Monday, 3 October 2011 5:01 am by markpilip

I spent part of Sunday on a nature hike in Catalina State Park, outside Tucson.  Like many visitors, I was in awe of the giant saguaro cacti that formed, in certain locations, a veritable cacti forest. Our guide was extremely … Continue reading →

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Utica: City With a Warm Heart

Posted on Friday, 20 May 2011 5:03 am by markpilip

My favorite place in the world is my hometown of Utica, New York. Some people wonder why, as it’s seen as an old manufacturing town that’s past its prime.  It’s dying. It’s decaying. It’s got problems, don’t get me wrong, … Continue reading →

Posted in Diversity, Travel | Tagged , , | 1 Comment

The Lazy Train (IAD)

Posted on Saturday, 7 May 2011 8:02 am by markpilip

Riding the new Aerotrain at Dulles airport right now and noticed an incredibly dumb communication oversight. Rather than have the announcements for the gates recorded in a nice human voice, the train builders elected to use a robot voice. It … Continue reading →

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TSA Twitters Tiger Blood

Posted on Tuesday, 12 April 2011 5:59 am by markpilip

The fear industry, in the form of the TSA and the Department of Homeland Security is going to get into the social media game.  They’ve devised a plan to alert the public about security threats using Twitter and Facebook, among … Continue reading →

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A Fear Industry Fail

Posted on Sunday, 13 March 2011 5:22 pm by markpilip

When you build an industry based on compliance and FUD, is it any wonder that success in that business is hard to come by? It seems as though the TSA rules on what you can bring on board are clear. … Continue reading →

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