Tag Archives: buying

Programmatic: Buying or Media?

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading

Posted in digital marketing, Media, Travel | Tagged , , ,

Humans Still Go To Malls

As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!

Aside | Posted on by | Tagged , , ,

Zipf: A Counter to Programmatic Nonsense

One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading

Posted in digital marketing, Media, Strategy | Tagged , , , ,

AdTech Beware: The Rise of the Sophisticated Buyer

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading

Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , ,