Tag Archives: buying

Programmatic: Buying or Media?

Posted on Monday, 5 March 2018 8:46 am by

I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →

Posted in digital marketing, Media, Travel | Tagged , , ,

Humans Still Go To Malls

As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!

Aside | Posted on Wednesday, 27 December 2017 8:42 am by | Tagged , , ,

Zipf: A Counter to Programmatic Nonsense

Posted on Tuesday, 26 December 2017 9:07 am by

One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →

Posted in digital marketing, Media, Strategy | Tagged , , , ,

AdTech Beware: The Rise of the Sophisticated Buyer

Posted on Tuesday, 18 April 2017 7:30 am by

The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →

Posted in Direct Response, Marketing, Media, Predictions | Tagged , , , ,