- RT @tomfgoodwin: The biggest lie we tell ourselves is that we can multitask/ / 2 days ago
- RT @AcademicsSay: Roses are red Violets are blue Elsevier is evil/ / 3 days ago
- RT @GeorgeStratalis: @tomfgoodwin I've got this super non-hackable, physically secure solution that move away from the tired old button pre…/ / 3 days ago
- RT @jason_kint: Let me interpret for you. Google admits it grossly violated consumer expectations leveraging its largest platform while bui…/ / 4 days ago
- RT @jason_kint: “Through your actions, you have embarrassed us in the eyes of our children, humiliated us on the world stage and, worst of…/ / 4 days ago
- RT @stu_bot3000: Is there a word shortage? https://t.co/B4PhiVr4JI/ / 4 days ago
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Tag Archives: buying
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →