- RT @alanmillerNLP: Margaret Sullivan of The Washington Post at News Literacy Project’s NewsLitCamp: “Basic news literacy is not something…/ / 10 hours ago
- RT @dmarti: When I filled out the form to open my bank account, I don't remember checking a box marked "In the future, when some creepy bro…/ / 10 hours ago
- RT @dennyhatch: tinyurl.com/ydhlrnwu https://t.co/H6XpSjnCJg/ / 2 days ago
- @Dr_Draper Hate them both. Works for me./ / 2 days ago
- RT @jason_kint: I was thinking this might be coming. So the FTC has an investigation of Facebook with max penalties of $40k x 87 million =…/ / 2 days ago
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Tag Archives: buying
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →