- @SeymourDuncan That intonation makes my ears cringe just looking at it./ / 10 hours ago
- RT @apmassaro3: Russia is a terrorist state/ / 1 day ago
- RT @DefenceU: RAGE. Are we angry? Yes, we are. But we seek justice, not revenge. And we need arms for Ukraine, not appeasement of russia. A…/ / 1 day ago
- @DrGuitar Custom Shop 1960 NOS https://t.co/OZ8E6cfI9H/ / 2 days ago
- RT @IAPonomarenko: Are you sure you want to mess with a nation that crowdfunds money enough to buy four Bayraktar strike UAVs within three…/ / 3 days ago
- @Dr_Draper Dead on. Save that tweet. 98% will still be valid 6 years from now. The metaverse charlatans will be pe… twitter.com/i/web/status/1…/ / 3 days ago
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Tag Archives: buying
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →