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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: buying
Programmatic: Buying or Media?
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
Humans Still Go To Malls
As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!
Aside
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Posted on Wednesday, 27 December 2017 8:42 am by markpilip
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Tagged buying, media, OOH, programmatic
Zipf: A Counter to Programmatic Nonsense
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
Posted in digital marketing, Media, Strategy
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Tagged buying, digital media, media, programmatic, zipf
AdTech Beware: The Rise of the Sophisticated Buyer
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →
Posted in Direct Response, Marketing, Media, Predictions
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Tagged adtech, buying, digital media, Machine Zone, publishers
