- Outstanding @SachaBaronCohen twitter.com/carolecadwalla…/ / 5 hours ago
- Sharing Dr. Scanga’s thread on UC’s Biology department search. Lots of great reasons to join UC—great faculty, grea… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: The real power of data is as something for spineless people to hide behind and clueless people to make decisions with/ / 2 days ago
- RT @tomfgoodwin: @jarroddicker It killed any. fucking.thinking./ / 2 days ago
- @TechCrunch @sohear Is one of the “operational learnings” that there isn’t a viable operation?/ / 2 days ago
- @tomfgoodwin Email actually helps in this case. Reveals the sender to be what he is: an asshole./ / 2 days ago
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Tag Archives: buying
I’ve been asked a couple of times if I’m pro- or anti-programmatic. My answer, sometimes to the asker’s frustration, is “it depends.” Whether or not a medium works for you depends on many things. The first, and most fundamental question … Continue reading →
As long as we’re going to malls ourselves and not sending non-human traffic–like drones or social media strategists–there to get our stuff, programmatic OOH makes sense. See, I’m not totally against buying media programmatically!
One of the arguments in favor of using programmatic buying is “variety.” As in, there’s so many websites available that there’s no efficient way to purchase on that number of sites. Because you can’t do that many direct deals, you … Continue reading →
The sophisticated advertising buyer will be the death of ad tech. Using ad tech by itself doesn’t make you a sophisticated buyer. Continue reading →