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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- @acfou We used to get service for the Mad Men-era 15%. Now, we complain if the agency has a 5% margin and ignore th… twitter.com/i/web/status/9…/ / 21 hours ago
- RT @AdContrarian: The Phony Value Exchange: This week, as GDPR gets closer, we can expect to hear lots of noise from digi-weasels in the US…/ / 21 hours ago
- RT @waltmossberg: In the new @NewsLitProject web site, there’s a quiz which teaches the difference between legit news sources and fake ones…/ / 21 hours ago
- RT @jason_kint: Questions about Facebook’s NDA with Kogan so he couldn’t speak about harvesting Facebook data. Also really smart question…/ / 21 hours ago
- RT @johnhenderson: How to appear senior in emails: send very short replies which are missing conjunctions and punctuation and are cryptic e…/ / 22 hours ago
- RT @AdContrarian: The Phony Value Exchange: Advertising is essential to the economic structure of the web as it is now configured. But trac…/ / 22 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Strategy
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
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Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
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Name Those Ads
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Remove Tracking Pixels, Secure Your Data
Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading
No Real Marketer Wants Their Budget Increased…
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
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>$5 CPM for This? YouTube Head-Scratcher
I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that a fairly recent video of a guitar I purchased generated $6.19 … Continue reading
Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy
Tagged Art & Lutherie, CPM, Godin, Google, guitar, mid-roll, monetization, RPM, UGC, video, YouTube
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