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Categories
Tag Archives: email
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
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One Weird CRM Trick From Budget
I just updated my Budget account profile, which only took a few moments. Now, according to this email, it’s going to take Budget up to another three days to update my profile with them. I have no idea what the … Continue reading
Posted in Customer Care
Tagged Budget, CRM, email, marketing automation, PII, privacy
Comments Off on One Weird CRM Trick From Budget
Email Forwarders and Meeting-Goers
These are the two attributes I check for in employment candidates who have been employed at big companies. It seems odd, but in some large corporations there are an entire class of people that seemingly exist simply to forward emails. … Continue reading
Payment Processors are the Ball Bearing Factories in the War on Spam
Has the Schweinfurt of the spam industry been identified, in the form of three big credit card payment processing companies? The New York Times published an interesting article today, which indicates that 95 percent of the credit card transactions for … Continue reading
Corporate Sports
Go into any office, particularly early in the day once everybody has had a chance to get settled and have their coffee. What do you hear? Keyboards clacking away, punctuated by the periodic click of the mouse as the send … Continue reading
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