- RT @ClareBarry: Flatmate took this in Amsterdam, where cats have evolved into mid-level executives who’ve had enough of everyone’s shit by…/ / 1 day ago
- RT @Dr_Draper: "We don’t know what we do or make or why we exist anymore. It doesn’t help that the people who run the behemoth companies th…/ / 1 day ago
- RT @method_mi: Brands And Agencies Are ‘Resistant’ To Solving Viewability And Ad Fraud, Say Researchers methodmi.com/news/2018/4/23…/ / 1 day ago
- RT @jason_kint: this is such complete garbage. Facebook is a company which makes near 50% margins on $40 billion in ad revenue from vacuumi…/ / 1 day ago
- RT @tomfgoodwin: Great judgement. One of those things some people have and that makes a massive difference, but you can't put on a resume./ / 2 days ago
- RT @Dr_Draper: "You sure we've got enough bullshit in our update this week, Jimmy?" "I've managed to include two acronyms so far, boss."…/ / 2 days ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
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Category Archives: Leadership
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.