- TL;DR they didn’t survey marketers. Just dilettante children playing at marketing. #digitalmarketing @eMarketer twitter.com/rouserjp/statu…/ / 1 hour ago
- Google behaving in a mobster-like fashion, as usual. twitter.com/slayser8/statu…/ / 1 hour ago
- College visits with Paul. Today: University of Virginia. https://t.co/PHRLdycsXk/ / 1 day ago
- RT @ProfByron: @AtomicAdMan The predictive ability of algorithms is very limited. And always will be, bigger computers and more data won’t…/ / 1 day ago
- RT @UCWomensHockey: We are getting excited for the 2019-2020 season! Once a week until we return back from summer break, we will be announc…/ / 1 day ago
- RT @Utica_Football: Sunrise over the Hutt this morning during practice. A great day to be a Pioneer. https://t.co/jhB2QTkvf5/ / 1 day ago
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Category Archives: Leadership
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.