Category Archives: Leadership

Fake News Root Cause: Digital Advertisers

Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading

Posted in fraud, Leadership, Marketing, Philosophy, Rants | Tagged , , , , , , | Leave a comment

Autonomy: Kitchen Cabinet Installers vs. Office Workers

I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading

Posted in Behavioral economics, Leadership, Organization, Philosophy | Tagged , , , | Leave a comment

Competitors? Meh.

I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading

Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales | Tagged , , , | Leave a comment

Monday Morning Quarterbacking: The 8 am Meeting

No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading

Aside | Posted on by | Tagged , , | Leave a comment

Are You Running These Ads? Why?

Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading

Posted in Leadership, Marketing | Tagged , , | Leave a comment

Advertising Needs More History Majors

In the United States in 2014, only 1.7% of the undergraduate degrees awarded were history degrees. In the period since 1971, the share of history and social sciences degrees has declined from 18% to 9%. 1 Why study history? According to … Continue reading

Posted in Leadership, Marketing, Philosophy, Strategy | Tagged , , , , , | Leave a comment

Native Advertising: New Name, Same Old Trickery

We used to call this stuff “advertorials.” It was easily identifiable, except to the most gullible reader, and was usually purchased by the most gullible advertiser. The digital crew call it “native advertising” but it’s the same thing. Two questions: If … Continue reading

Aside | Posted on by | Tagged , , , , | 1 Comment

Dashboards are Lousy Maps

Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading

Aside | Posted on by | Tagged , , | Leave a comment

There Are Always Trade-offs

As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading

Posted in Career, Leadership, Marketing, Philosophy | Tagged , , , , | Leave a comment

Remember D-Day

There wasn’t anything in today’s news, but today is the 71st anniversary of the beginning of the liberation of Europe. When I wake up, I try to imagine what it must have been like to be a 20 year old … Continue reading

Posted in Leadership | Tagged , , , | Leave a comment