- Automation and Digital Marketing Monday, 22 May 2017 12:25 pm
- Why Are We Eliminating The Human? Tuesday, 16 May 2017 9:57 am
- Ad Exchange Rules of Thumb Thursday, 11 May 2017 9:00 am
- Fake News Root Cause: Digital Advertisers Wednesday, 10 May 2017 9:32 am
- Now, Nobody Will Read About It Wednesday, 3 May 2017 7:41 am
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Category Archives: Leadership
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Go to your digital marketing team and your advertising agency and see how many of those people are using ad blockers so they can get their work done. You might be surprised and you should be embarrassed. Continue reading
In the United States in 2014, only 1.7% of the undergraduate degrees awarded were history degrees. In the period since 1971, the share of history and social sciences degrees has declined from 18% to 9%. 1 Why study history? According to … Continue reading
Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading