- RT @jason_kint: Let me interpret for you. Google admits it grossly violated consumer expectations leveraging its largest platform while bui…/ / 10 hours ago
- RT @jason_kint: “Through your actions, you have embarrassed us in the eyes of our children, humiliated us on the world stage and, worst of…/ / 11 hours ago
- RT @stu_bot3000: Is there a word shortage? https://t.co/B4PhiVr4JI/ / 11 hours ago
- RT @AdContrarian: The Good In Online Advertising: For over 10 years I've been writing about how shitty, worthless, and dangerous most onlin…/ / 2 days ago
- RT @markritson: A great observation about an even greater point. This is at the core of marketing and most never even realise it. https://t…/ / 4 days ago
- RT @AdContrarian: Today's Newsletter: "ALEXA, WHY IS NOBODY VOICE SHOPPING?" createsend.com/t/d-6DB96F53B3…/ / 4 days ago
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Category Archives: Leadership
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading
“The wish is parent to the thought, and that is why nothing is easier than self-deceit. For what each person wishes, that they also believe to be true.” Demosthenes So Dr. Robert Zimmer, president of the University of Chicago, starts … Continue reading
…properly-trained marketers focus on improving business performance. A bigger marketing budget might be a second order effect.