Tag Archives: magpie

Algorithms: Recipes for Disaster

When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading

Posted in Data, digital marketing, Education, Leadership, Media, Strategy | Tagged , , , ,

Yes to “No”

We marketers are easily distracted by the next shiny thing. If the thing is truly innovative, and truly shiny, it will be there tomorrow or next week or next month. Take care of the here and now. Continue reading

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Where’s the Digital Tear Sheet?

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments