markpilip
-
Recent Posts
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
Twitter Updates
- RT @markritson: Cannes, Unilever, Influence Marketing and how I managed to turn my arse into a digital work of art and share it with the wo…/ / 5 hours ago
- RT @dennyhatch: “The addictive nature of Web browsing can leave you with an attention span of 9 seconds—the same as a goldfish.” —Dr. Ted S…/ / 6 hours ago
- RT @AdContrarian: A Copywriter's Burden: How does a focused brand strategy survive an hourly demand for "content?" bit.ly/10yGZw/ / 6 hours ago
- RT @acfou: Bad Guys Will Sell You Anything, ANY...THING... linkedin.com/pulse/bad-guys…/ / 1 day ago
- Buying digital media, friends? The fraud problem is probably 10x what you think it is and the bad guys have better… twitter.com/i/web/status/1…/ / 3 days ago
- @ShailinDhar @method_mi Yeah sure, why not? I can’t believe there’s no reasonableness year at the app stores. Oh wait. Revenue./ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: algorithms
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Leave a comment
Profit Maximization, Humanity Minimization
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged algorithms, Facebook, leadership, people
Leave a comment
Live by the Algorithm, Die by Same
Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading
Posted in digital marketing, fraud, Marketing, Philosophy
Tagged algorithms, digital marketing, Uber
Leave a comment
Why Are We Eliminating The Human?
David Byrne wrote an eloquent piece yesterday, in which he said: “Our random accidents and odd behaviors are fun—they make life enjoyable. I’m wondering what we’re left with when there are fewer and fewer human interactions. Remove humans from the … Continue reading
Posted in Philosophy
Tagged algorithms, automation, beliefs, David Byrne, humans, philosophy
Leave a comment
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
Leave a comment
