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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @profgalloway: Sandberg would like to clarify: - FB definitely not consolidating apps in order to prevent breakup - FB *loves* GDPR - Z…/ / 6 hours ago
- @vinny_rinaldi3 TikTok will be a vector for ad fraud the likes of which we’ve never seen. What’s most amazing is ho… twitter.com/i/web/status/1…/ / 6 hours ago
- The last sentence is the best. And, instead of installing a blocker, better to put a Pi Hole on your network. twitter.com/markritson/sta…/ / 7 hours ago
- @sherylsandberg is an outright liar. She just doesn’t want to take the profit hit. #leanin to truth and self-resp… twitter.com/i/web/status/1…/ / 18 hours ago
- @Dr_Draper @AdContrarian I’m going to buy a dozen of each and hand them out. I’ll be the marketing Johnny Appleseed of anti-B.S./ / 20 hours ago
- Two great gifts for your #Marketing graduate this year. They’ll learn more from @Dr_Draper and @AdContrarian than i… twitter.com/i/web/status/1…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: algorithms
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Profit Maximization, Humanity Minimization
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged algorithms, Facebook, leadership, people
Live by the Algorithm, Die by Same
Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading
Posted in digital marketing, fraud, Marketing, Philosophy
Tagged algorithms, digital marketing, Uber
Why Are We Eliminating The Human?
David Byrne wrote an eloquent piece yesterday, in which he said: “Our random accidents and odd behaviors are fun—they make life enjoyable. I’m wondering what we’re left with when there are fewer and fewer human interactions. Remove humans from the … Continue reading
Posted in Philosophy
Tagged algorithms, automation, beliefs, David Byrne, humans, philosophy
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
