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Recent Posts
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
Twitter Updates
- RT @yashalevine: Not surprising that Silicon Valley's for-profit surveillance business is built on fake accounting. It's the American Way!…/ / 1 day ago
- RT @ProPublica: The Trump family lied to push their deals around the world. And they profited. propub.li/2RTwSuv/ / 1 day ago
- Excellent! Now if we can convince gear makers to quit the still-too-prevalent misogynistic ads. Why turn off 50% of… twitter.com/i/web/status/1…/ / 1 day ago
- RT @mikko: That’s because you’re playing it at 33 rpm. Try 45. twitter.com/qrs/status/105…/ / 1 day ago
- You have to be crazy to install a Facebook surveillance device in your home. The company’s track record on privacy… twitter.com/i/web/status/1…/ / 1 day ago
- RT @VranicaWSJ: Advertisers allege Facebook failed to disclose key metric error for more than a year and claim scale of the miscalculation…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: algorithms
Algorithms: Recipes for Disaster
When we purchase digital advertising, we place our faith in the algorithms–a fancy word for “recipes”–used to determine things like the final price of the inventory, which creative is shown, and the frequency at which those impressions are shown. There’s … Continue reading
Posted in Data, digital marketing, Education, Leadership, Media, Strategy
Tagged algorithms, education, magpie, Mark Ritson, trust
Profit Maximization, Humanity Minimization
Facebook stepped in it again, this time by allowing users of their advertising platform to target users via vile anti-Semitic terms. Do I think the people or the company is anti-Semitic? Of course not. I think the company* is anti-human. … Continue reading
Posted in Leadership, Organization, Philosophy
Tagged algorithms, Facebook, leadership, people
Live by the Algorithm, Die by Same
Think your fancy, all-seeing algorithm can’t be gamed? So do the fools at Uber. Unfortunately, it looks like Uber drivers can just switch off the app at once and trigger surge pricing. No complicated competing algorithm, no data scientists needed. Complex … Continue reading
Posted in digital marketing, fraud, Marketing, Philosophy
Tagged algorithms, digital marketing, Uber
Why Are We Eliminating The Human?
David Byrne wrote an eloquent piece yesterday, in which he said: “Our random accidents and odd behaviors are fun—they make life enjoyable. I’m wondering what we’re left with when there are fewer and fewer human interactions. Remove humans from the … Continue reading
Posted in Philosophy
Tagged algorithms, automation, beliefs, David Byrne, humans, philosophy
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
