markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @joelockhart: Mexico has offered to pay for a wall around Mar A Lago/ / 4 hours ago
- RT @RBReich: Donald Trump should be barred from receiving national security briefings. Pass it on./ / 4 hours ago
- RT @profgalloway: The outgoing autocrat rages on about his own “accomplishments,” refusing to mention Biden by name. Meanwhile Biden at th…/ / 4 hours ago
- RT @jason_kint: “There were 342 assaults on journalists last year in America.” A striking, accurate statistic to hear this morning in Briti…/ / 10 hours ago
- @VergeDeals @verge Good deal./ / 10 hours ago
- @MarshaCollier The writers must be extroverts. As an off-the-scale introvert,I agree it’s doable. But the amount of… twitter.com/i/web/status/1…/ / 10 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Category Archives: Marketing
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning
Tagged direct marketing, merge/purge, Operations, tactics
Leave a comment
Know and Value Your Customer: A Forgotten Rule
One of the hardest things to teach marketers is that our customers are everything and that our brands are–in the minds and lives of our customers–tiny, inconsequential things. That level of humility can be hard to achieve, but it’s necessary … Continue reading
Posted in Marketing, Strategy
Tagged LTV, social media, strategy
Comments Off on Know and Value Your Customer: A Forgotten Rule
Chumbox Your Users While Taboolaing Your Brand Equity
Avinash Kaushik created a (new to me) term the other day. In his email on Friday, he coined the term Taboolaing to refer to the use of the chumboxes offered by dreadful companies like Taboola to destroy one’s brand equity. … Continue reading
Posted in Branding, Leadership, Marketing, Strategy
Tagged email, LTV, media, publishers, revenue, strategy
Comments Off on Chumbox Your Users While Taboolaing Your Brand Equity
Killing the Paywall
Tom Goodwin’s recent article, “Why making content on the internet free was our biggest mistake… and how to fix it” is required reading for all marketers in publishing. I’ve felt this way for a long time. Mr. Goodwin only wrote … Continue reading
Posted in digital marketing, Leadership, Marketing, Media, Strategy, Tactics
Tagged business model, media, New York Times, paywall, publishing
Comments Off on Killing the Paywall
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
Comments Off on USPS 3685 and the State of Marketing
First Mile Problems
I was recently interviewed by Tim Furey, CEO of MarketBridge, on The Last Mile Podcast. Among our discussion of SAC, CAC, LTV, ROI, other three-letter acronyms, we also spent time on “first mile” marketing problems. As a practicing performance/direct response … Continue reading
Posted in Direct Response, Marketing, Media, Philosophy, Rants, Strategy, Tactics
Tagged Market-Bridge, marketing strategy, Podcast, tactics
Comments Off on First Mile Problems
Ads on blogs
I just had a chance to check my blog. Here’s the type of quality ad that gets served on blogs like mine. Do you know if the creative is automatically generated by some brilliant AI? Or have you ever really … Continue reading
Posted in digital marketing, Direct Response, Marketing, Media, Tactics
Tagged adtech, advertising, digital marketing, digital media, martech, programmatic, social media, targeting
Comments Off on Ads on blogs
P&G eliminated 20% of their most ineffective spend and generated 10% more reach, according to this article in AdWeek. Wait, that doesn’t fit the narrative about digital media. It’s all supposed to be about good, cheap media, reaching the right … Continue reading
Monday, 5 March 2018 5:27 pm
Comments Off on Reduce Spend, Increase Reach? Wait, This Can’t Be Right…
“Marketing has changed forever” is the gospel according to the fake marketers. Wrote Malcolm Auld in his brilliant article yesterday. Since we’re in the era of fake news, fake traffic, fake impressions, fake agencies, and fake presidents, let’s call out … Continue reading
Thursday, 22 February 2018 8:12 am
Comments Off on Virtue Signaling and Fake Marketers
