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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 11 hours ago
- @tomfgoodwin Agree. Can’t tell you how many people in marketing and advertising I’ve talked to who don’t know Ogilv… twitter.com/i/web/status/1…/ / 11 hours ago
- @BetterCity @tomfgoodwin Linked to something labeled “disruptive marketing” uh, I’ll take no./ / 12 hours ago
- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 13 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 14 hours ago
- RT @verge: The need for a federal privacy law has never been greater theverge.com/interface/2020… https://t.co/8HJtbbJaDU/ / 14 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: research
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
What “They” Want Or Think Doesn’t Matter
On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading
Posted in Data, Marketing, Product Development
Tagged apple, product development, research, Steve Jobs, Tim Cook
