Tag Archives: research

USPS 3685 and the State of Marketing

Posted on Tuesday, 23 April 2019 7:00 am by markpilip

Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading →

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What “They” Want Or Think Doesn’t Matter

Posted on Monday, 8 October 2012 5:01 am by markpilip

On his deathbed Steve Jobs told Tim Cook not to worry about what he would do, but instead do what was right for Apple, or so the story goes. A great piece of advice. Now that Steve is dead, what … Continue reading →

Posted in Data, Marketing, Product Development | Tagged , , , , | Comments Off on What “They” Want Or Think Doesn’t Matter