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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Outstanding @SachaBaronCohen twitter.com/carolecadwalla…/ / 5 hours ago
- Sharing Dr. Scanga’s thread on UC’s Biology department search. Lots of great reasons to join UC—great faculty, grea… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: The real power of data is as something for spineless people to hide behind and clueless people to make decisions with/ / 2 days ago
- RT @tomfgoodwin: @jarroddicker It killed any. fucking.thinking./ / 2 days ago
- @TechCrunch @sohear Is one of the “operational learnings” that there isn’t a viable operation?/ / 2 days ago
- @tomfgoodwin Email actually helps in this case. Reveals the sender to be what he is: an asshole./ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Byron Sharp
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
