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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @tomfgoodwin: Clubhouse is so bad it’s funny It’s like someone took a dump on the floor of an art gallery and Millions of people are t…/ / 3 hours ago
- RT @CapitalsPR: CAPS TODAY: With yesterday's win, head coach Peter Laviolette tied a franchise record and became the first Capitals coach t…/ / 3 hours ago
- “Character” @nytdavidbrooks ? Looks like practiced by you in the breach. twitter.com/ajcjillv/statu…/ / 3 hours ago
- Hey @NYTimesPR why do you still have this hack, @nytdavidbrooks on your payroll and creating brand damage by associ… twitter.com/i/web/status/1…/ / 3 hours ago
- RT @uticaadmissions: “Family. [That’s what students] have on this campus, particularly with the team. We get together right when they get o…/ / 1 day ago
- IMO this is another model that turns local restaurateurs into Uber-like 1099 slaves, courtesy of the #SiliconValley… twitter.com/i/web/status/1…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Byron Sharp
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
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Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
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