Tag Archives: Byron Sharp

USPS 3685 and the State of Marketing

Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading

Posted in Data, Education, Marketing, Strategy | Tagged , , , | Leave a comment

Your Holiday Season Mission: Customer Acquisition

We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading

Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics | Tagged , , , , , , ,