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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @acfou I hope that ultimately having those #adtech companies on one’s resume be like having Facebook on the CV. A d… twitter.com/i/web/status/1…/ / 9 hours ago
- @nytopinion @profgalloway @karaswisher The algorithms are often created by socially inept agoraphobic programmers.… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @nandoodles: I’m gonna be a lil sad if I don’t see this story in your newsletter next week @AdContrarian 🥺/ / 9 hours ago
- RT @nandoodles: No surprises here. At the end of the day, the adtech platforms you work with are not working for you or your brand. They’r…/ / 9 hours ago
- RT @nandoodles: I want to be very clear what this means for YOU as an advertiser, who may have been upsold a “brand safety” solution. They…/ / 9 hours ago
- RT @nandoodles: Here’s @Google talking big talk about how seriously they take sanctions law. But if I didn’t DM their team, how much longer…/ / 9 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Byron Sharp
USPS 3685 and the State of Marketing
Sometimes reading the USPS-required Statement of Ownership, Management, and Circulation (form 3685) can reveal a lot about the state of one’s industry. As a direct marketing and postal junkie, I find USPS forms fascinating. (I don’t get out much.) I … Continue reading
Posted in Data, Education, Marketing, Strategy
Tagged Byron Sharp, Net Promoter, NPS, research
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Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
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