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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- @D3HkyBiggsy As a seasonal confection, I’ll admit it’s mid-pack at best. But them’s strong words.../ / 1 day ago
- RT @JuliaAngwin: The NYU Ad Observatory is the only window researchers have to see microtargeting information about political ads on Facebo…/ / 1 day ago
- Friends: There’s many paths to success. Some go through university, but not all. Find the best path for you. But m… twitter.com/i/web/status/1…/ / 2 days ago
- The right way to do things. #journalism twitter.com/waltmossberg/s…/ / 2 days ago
- @chaddukes @AdamSandler #1 with a bullet, good sir./ / 2 days ago
- @JeffHorwitz @jason_kint This is because #Facebook is a disgusting organization. How can anybody with a conscience… twitter.com/i/web/status/1…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: planning
Dealing With Dump Money
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
Marketing Navigators: Do You Have a Sextant?
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
Posted in Marketing, Media, planning, Strategy, Tactics
Tagged analysis, GPS, Naval Academy, sextant, technology, whiffletree
Nobody’s Talking About This ads.txt Problem
As a media buyer, I find myself scratching my head about the IAB’s ads.txt initiative. It’s a good thing, of course. Knowing that somebody selling advertising inventory to you is actually authorized to sell that impression to you is important. … Continue reading
Posted in Marketing, Media, planning
Tagged digital media, IAB, programmatic
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
