- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- RT @dailystoic: Today, if you find yourself rushed or saying "I just don't have enough time," stop and take a second. Is this actually tru…/ / 7 hours ago
- Caps up 2-0 at start of 2nd. Let’s go Caps! #ALLCAPS https://t.co/KrkGN4AnOn/ / 1 day ago
- Will @sseagalofficial be teaching the orcs how to roll around like clowns when they’re hit? I mean his silly run is… twitter.com/i/web/status/1…/ / 1 day ago
- RT @UCPioneers: Dobay, Allen and Parker Earn AHCA All-American Status bit.ly/3nicPdu/ / 1 day ago
- RT @ZelenskyyUa: Zaporizhzhia. Right now, residential areas where ordinary people and children live are being fired at. This must not becom…/ / 2 days ago
- RT @KyivPost: ⚡️The US will hand over #Patriot missile defence systems to #Ukraine faster than originally planned, CNN has reported, citing…/ / 3 days ago
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Category Archives: planning
Who Pulled the Names?
Every time I get a wacky, mis-targeted email, in-stream ad, or direct mail, one thought goes through my mind… Continue reading
Posted in Direct Response, Marketing, Media, planning Tagged direct marketing, merge/purge, Operations, tactics Comments Off on Who Pulled the Names?
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Friday, 1 December 2017 9:16 am Comments Off on Dealing With Dump Money
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4 Comments Off on Your Holiday Season Mission: Customer Acquisition
Marketing Navigators: Do You Have a Sextant?
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
Posted in Marketing, Media, planning, Strategy, Tactics Tagged analysis, GPS, Naval Academy, sextant, technology, whiffletree Comments Off on Marketing Navigators: Do You Have a Sextant?
Nobody’s Talking About This ads.txt Problem
As a media buyer, I find myself scratching my head about the IAB’s ads.txt initiative. It’s a good thing, of course. Knowing that somebody selling advertising inventory to you is actually authorized to sell that impression to you is important. … Continue reading
Posted in Marketing, Media, planning Tagged digital media, IAB, programmatic Comments Off on Nobody’s Talking About This ads.txt Problem
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Posted in Communications, Direct Response, Marketing, Philosophy, planning, Tactics Tagged afterburner, analysis, debrief, digital marketing, digital media, direct response, performance marketing, rules of thumb Comments Off on Ignore “Three Rights” At Your Campaign’s Peril
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