markpilip
-
Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @rshotton: The Myers-Briggs personality test: Originally designed to identify appropriate marriage partners Has no basis in clinical p…/ / 11 hours ago
- @D3HkyBiggsy @kassieepstein My shipment is supposed to arrive on Tuesday, right when I run out./ / 11 hours ago
- RT @profgalloway: Corona will accelerate the future businessinsider.com/scott-galloway…/ / 12 hours ago
- RT @nntaleb: "Evidence based" means that she recommended in her Forbes column in late February that people wear no masks. Yes, NO masks. Be…/ / 12 hours ago
- RT @random_walker: Much of what’s being sold as "AI" today is snake oil. It does not and cannot work. In a talk at MIT yesterday, I describ…/ / 12 hours ago
- @tarahaelle Wearing masks is. BTW you left “hack” from your twitter bio./ / 12 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Category Archives: planning
Dealing With Dump Money
I love the holidays, but as a buyer, I hate this time of year. Media sales people and vendors are calling constantly looking for that use it or lose it “dump money.” If you have dump money, only two things … Continue reading
Your Holiday Season Mission: Customer Acquisition
We’re in peak marketing season, with under 30 days to go. Digital CPMs are rising, clearing spots at acceptable CPA is getting harder, email in-boxes are more cluttered than ever, and sales promotion is off the hook. Nothing we haven’t … Continue reading
Posted in Analysis, Marketing, Media, planning, Sales, Strategy, Tactics
Tagged acquisition, allowable, Byron Sharp, Ehrenberg-Bass, growth, holiday, marketing strategy, Q4
Marketing Navigators: Do You Have a Sextant?
How can you be sure that your marketing navigation system is picking up the true signal, which can be very weak in these days of bots, fake traffic and across billions of rows of impression data? Continue reading
Posted in Marketing, Media, planning, Strategy, Tactics
Tagged analysis, GPS, Naval Academy, sextant, technology, whiffletree
Nobody’s Talking About This ads.txt Problem
As a media buyer, I find myself scratching my head about the IAB’s ads.txt initiative. It’s a good thing, of course. Knowing that somebody selling advertising inventory to you is actually authorized to sell that impression to you is important. … Continue reading
Posted in Marketing, Media, planning
Tagged digital media, IAB, programmatic
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
