Tag Archives: communications

You still have to build something worth talking about for people to talk about it. Continue reading →

Posted on Wednesday, 3 May 2017 7:41 am by markpilip | Comments Off on Now, Nobody Will Read About It

Creating Interest Through Jargon

Posted on Wednesday, 23 July 2014 9:18 am by markpilip

If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , | 2 Comments

Don’t Let MBAs Mess With Bourbon

Posted on Monday, 18 February 2013 9:18 am by markpilip

I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , , | Comments Off on Don’t Let MBAs Mess With Bourbon

Communications “Real Housewives” Style

Posted on Monday, 1 October 2012 8:21 am by markpilip

It’s Monday morning and the time when communications professionals around the world are answering urgent executive requests on: Why that tweet (that nobody cares about) was created? Why that blog post (that nobody cares about) got your corporate mission wrong? … Continue reading →

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Real Innovation…

Posted on Friday, 23 March 2012 8:24 am by markpilip

…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading →

Posted in Branding, Communications, Leadership, Product Development | Tagged , , , | 1 Comment

Reacting to Mainstream Media Articles

Posted on Monday, 19 March 2012 8:33 am by markpilip

The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading →

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New CEO Uses Corporate Jargon. Stock Falls.

Posted on Monday, 23 January 2012 1:30 pm by markpilip

Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins.  I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading →

Posted in Communications, Organization | Tagged , , , , , , , , | 2 Comments

No Press Didn’t Kill Your Product

Posted on Monday, 7 November 2011 5:01 am by markpilip

Products fail in the marketplace all the time.  There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work.  Look at the … Continue reading →

Posted in Branding, Marketing, Product Development, Rants | Tagged , , | 8 Comments