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Recent Posts
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
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- RT @ProPublica: The Trump family lied to push their deals around the world. And they profited. propub.li/2RTwSuv/ / 3 days ago
- Excellent! Now if we can convince gear makers to quit the still-too-prevalent misogynistic ads. Why turn off 50% of… twitter.com/i/web/status/1…/ / 3 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: communications
Now, Nobody Will Read About It
You still have to build something worth talking about for people to talk about it. Continue reading
Creating Interest Through Jargon
If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading
Posted in Branding, Communications, Marketing
Tagged clarity, communications, corporate jargon, jargon, messaging
2 Comments
Don’t Let MBAs Mess With Bourbon
I’m a fan of Maker’s Mark bourbon and usually drink the stuff mixed with Diet Coke, so I wasn’t terribly upset when I heard they were lowering the alcohol volume to 84 proof from 90. I’d never notice the difference. … Continue reading
Posted in Branding, Communications, Marketing
Tagged bourbon, brand, communications, Maker's Mark, marketing, social media
Communications “Real Housewives” Style
It’s Monday morning and the time when communications professionals around the world are answering urgent executive requests on: Why that tweet (that nobody cares about) was created? Why that blog post (that nobody cares about) got your corporate mission wrong? … Continue reading
Posted in Communications
Tagged communications, Monday
Real Innovation…
…changes the courses of industries, if not society. Real innovation gives us the lightbulb, Linux, and the Internet. Real innovation also breaks your company’s current profit model, organizational structure and strategies. Real innovation is also messy, scary and “dangerous” to … Continue reading
Posted in Branding, Communications, Leadership, Product Development
Tagged communications, product development, Simon Sinek, Why
1 Comment
Reacting to Mainstream Media Articles
The recent retraction by This American Life of the episode about Foxconn’s iPad factory working conditions demonstrates why my immediate reaction to stories published by the mainstream media is appropriate. Wait. Apple’s slow/no response to the original story turned out … Continue reading
Posted in Communications
Tagged apple, communications, media, PR
New CEO Uses Corporate Jargon. Stock Falls.
Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading
Posted in Communications, Organization
Tagged CEO, communications, corporate jargon, gobbledygook, heins, jargon, jim balsillie, mike lazaridis, YouTube
2 Comments
No Press Didn’t Kill Your Product
Products fail in the marketplace all the time. There’s a couple of main reasons why, but I’ll tell you why they didn’t fail: Marketing Corporate Communications All the marketing in the world can’t make a crummy product work. Look at the … Continue reading
Posted in Branding, Marketing, Product Development, Rants
Tagged communications, marketing, product development
8 Comments
