Tag Archives: jargon

Creating Interest Through Jargon

If you look at some websites you’d come to the conclusion that some companies believe this theory. I was doing a quick analysis for a client this morning and bumped into a company that clearly subscribes to the theory. As … Continue reading

Posted in Branding, Communications, Marketing | Tagged , , , , | 2 Comments

New CEO Uses Corporate Jargon. Stock Falls.

Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins.  I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background. But I … Continue reading

Posted in Communications, Organization | Tagged , , , , , , , , | 2 Comments