Research in Motion Ltd. (RIM) just replaced co-CEOs Jim Balsillie and Mike Lazaridis with Thorsten Heins. I have no idea how well Mr. Heins will do as RIMs CEO, nor have I spent any time exploring his background.
But I watched the video (below) and saw that Mr. Heins has perfected his MBA platitudes and corporate jargon. It’s incredible that the RIM corporate communications team saw fit to put over seven full minutes of jargon on You Tube. Some samples:
“If we continue doing well what we’re doing, I see no problems with us being in the top three players worldwide in the next years in wireless.”
“What I’m really good at is inspiring teams.”
I don’t think this video is a barn burner.
“Just be bold, get on it and be proud of what we will achieve.”
Takeaways. If your new CEO isn’t a scintillating speaker, don’t put him or her on YouTube without extensive media training. Don’t let them speak in jargon and platitudes. Find the one key message they need to get across and spend the first month hammering that theme home.
RIM’s stock? Down almost 7% right out of the gate and the new announcement getting a lot of scorn right now.