Apple Wins CES

I didn’t go to CES this year and, with any luck, I never will. I think it’s easier to follow the flow of news from outside Las Vegas by watching my RSS feed, Twitter and other social media channels. While others are queuing in lines for taxis, the images of the latest and greatest products are filtered and commented upon and fed back to me at my desk.

This year’s winner–and I differ from AmEx’s take–is Apple. Everything I saw coming out of CES 2012 looked like sort of like a MacBook Air, except slightly less polished. And the names.  I mean, the Portege Z835-P330? Can somebody buy those guys a vowel and pry the numerical keys off their keypads?

 

This entry was posted in Branding, Product Development and tagged , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s