-
markpilip
-
Recent Posts
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
- The silence of the fake influencers and lack-of-thought leaders is deafening… Saturday, 22 September 2018 3:15 pm
Twitter Updates
- RT @UCPioneers: Big game today for @UCWomensHockey as the Pioneers battle Manhattanville in the @UCHCHockey Quarterfinals. #WeAreUtica Liv…/ / 30 minutes ago
- RT @RouserJP: The idol of morondom. twitter.com/jrivers1987/st…/ / 2 hours ago
- Let’s go @UCPioneers !!! @UCWomensHockey @UCMensHockey twitter.com/uticacollegesb…/ / 2 hours ago
- RT @UCPioneers: We'll 👑 our team champions here in Utica on Day 2⃣ of the #E8 Indoor Track & Field Championships! 📊: https://t.co/BKycbCUvF…/ / 2 hours ago
- RT @UticaHoops: A big congratulations to Devon Croll '11 who will be inducted into our Pioneer Athletic Hall of Fame!!! Keynote Speaker N…/ / 2 hours ago
- RT @UCPioneers: Nothing better than 𝗣𝗟𝗔𝗬𝗢𝗙𝗙 𝗛𝗢𝗖𝗞𝗘𝗬 at the ADK Bank Center! Utica vs. Nazareth - 7pm 📹: bit.ly/2wtxUV5 📰:https://t.c…/ / 2 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Category Archives: Branding
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Hallelujah! Millennials Are Dead. Here Comes Generation Z
Just when I was about to open a vein over the incessant furor about how Millennials are different, unique and in need of such nonsense as influencer marketing, they’re dead. Here comes Gen Z (sheesh–will somebody brand the next round … Continue reading
Publisher Advice From a Buyer
Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of, that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading
Posted in Branding, Data, digital marketing, Marketing, Media, Strategy
Tagged adtech, CPM, malvertising, publishers, SSP, surveillance, tracking
Mad Men Was Better
You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading
Déjà Vu: The Partner Curse
I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading
Guitar Effects: Two Legends and a Sale
My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading
Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing
Tagged Anderton's, guitar, Lee Anderton, Pete Honore, TC Electronics, Tore, YouTube
Your Mission and Vision are Lousy
I was talking about company mission and vision statements with Paresh Shah, a good and smart friend of mine. During the discussion, he gave me a simple rule to see if your mission was good or not: “Write out the … Continue reading
Posted in Branding, Marketing, Philosophy, Product Development, Strategy
Tagged mission, strategy, vision