Tag Archives: surveillance

Remove Tracking Pixels, Secure Your Data

Data leakage from publisher sites results in loss of data revenue for the publisher. An unsophisticated buyer would never buy premium first-party data from the publisher, when they can buy “the same” stuff for pennies on the dollar from vendor … Continue reading →

Aside | Posted on Friday, 26 January 2018 8:29 am by | Tagged , , ,

Publisher Advice From a Buyer

Posted on Friday, 12 January 2018 8:31 am by

Dr. Augustine Fou wrote a brilliant article yesterday, Five Unintended Consequences, Counter-intuitive Outcomes that Publishers May Not Have Thought Of,  that got me thinking about the advice I’d give publishers as a buyer. Here they are: Remove all the tracking widgets … Continue reading →

Posted in Branding, Data, digital marketing, Marketing, Media, Strategy | Tagged , , , , , ,

Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , ,

A Bitcoin for Identity

Posted on Wednesday, 11 December 2013 12:04 pm by

I believe that Fred Wilson from Union Square Ventures is a smart investor and astute observer of technology trends. His talk at LeWeb Paris is timely, because a lot of us are looking forward to 2014 and trying to figure … Continue reading →

Posted in Data, Leadership, Organization, Philosophy, Privacy, Security | Tagged , , , , , , , , ,