Tag Archives: Amazon

Let’s Market to Humans in 2018

Posted on Friday, 29 December 2017 9:36 am by

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading →

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , ,

Alexa = This Year’s Pokemon Go

Posted on Wednesday, 11 January 2017 10:04 am by

This year, I predict you’ll be forced to participate in many pointless meetings because some company will use voice recognition to make some money. The campaign will be breathlessly promoted as the next big thing in marketing. As a result, and because … Continue reading →

Posted in Communications, Data, Marketing, Media, Predictions | Tagged , , , , , , ,

Discovering New Ideas Through Books

Posted on Tuesday, 24 July 2012 8:45 am by

My colleague Miten Sampat recently wrote about his college experiences in visiting bookstores and discovering new books and his concerns over the demise of bookstores. He also touts Findings as a service to help with discovery of new ideas. That … Continue reading →

Posted in Education | Tagged , ,