Tag Archives: fraud

2.8 billion years of evolution, down the drain

Posted on Tuesday, 23 October 2018 8:40 am by markpilip

Someday, as expressed in this article by Shelly Palmer, AI and technology will be so good it will be impossible to tell truth from fakes. In other words, we won’t be able to trust our eyes and ears any more. … Continue reading →

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Your Facebook Rebate

Posted on Monday, 16 July 2018 10:27 am by markpilip

Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading →

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Ad Blockers: Common Sense

Posted on Monday, 8 January 2018 9:18 am by markpilip

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things: Install ad blockers (do your homework first* [update: see how-to below]!) Turn on DNT (for whatever that’s worth) … Continue reading →

Posted in Data, digital marketing, fraud, Media, Privacy, Security | Tagged , , , , | 2 Comments

Another Day, More Digital Fraud

Posted on Wednesday, 22 November 2017 9:20 am by markpilip

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading →

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Checklist Marketing: Digital Media List

Posted on Friday, 6 October 2017 8:35 am by markpilip

Bob Liodice and Marc Pritchard took to the bully pulpit at the ANA’s Masters of Marketing conference yesterday, and kept up the pressure on the adtech shysters who steal our money. As Liodice said,  “CMOs operate in the most nontransparent … Continue reading →

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Ads.txt: Cui bono?

Posted on Thursday, 5 October 2017 8:27 am by markpilip

Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading →

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Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by markpilip

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

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Canal Street Ad Impressions

Posted on Wednesday, 27 September 2017 8:50 am by markpilip

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading →

Posted in digital marketing, fraud, Media | Tagged , , , , | 1 Comment

Videri Quam Esse: P&G and Digital Advertising

Posted on Monday, 31 July 2017 10:11 am by markpilip

P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading →

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I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading →

Posted on Tuesday, 6 June 2017 7:18 am by markpilip | Comments Off on Occam’s Bots