Tag Archives: fraud

Another Day, More Digital Fraud

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading

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Checklist Marketing: Digital Media List

Bob Liodice and Marc Pritchard took to the bully pulpit at the ANA’s Masters of Marketing conference yesterday, and kept up the pressure on the adtech shysters who steal our money. As Liodice said,  “CMOs operate in the most nontransparent … Continue reading

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Ads.txt: Cui bono?

Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading

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Bots in the Walled Garden!

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading

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Canal Street Ad Impressions

You’ll never find a real Rolex on Canal Street in New York City for $30. But for some reason we delude ourselves into believing that the FT.com ad impressions that show up on some sketchy exchange for $2 CPM are … Continue reading

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Videri Quam Esse: P&G and Digital Advertising

P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading

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Occam’s Bots

I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading

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Fake News Root Cause: Digital Advertisers

Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading

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Assume Fraud Is Worse

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading

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Ad Fraud Crash Course

It’s relatively easy to educate yourself on advertising fraud. There’s a bunch of good videos from security expertis and, yes ad fraud prevention vendors, about how it works and what you–as an advertiser or agency–might be able to do about it. Continue reading

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