markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @jason_kint: excellent, good to see Virginia now has vaccination status built into its dashboards. 🙏🏼 Here is Northern Virginia data fo…/ / 4 hours ago
- RT @jason_kint: Ooomph, this chart. Paging Facebook's "VP of Integrity" (the one who sold a surveillance company to Facebook), you may need…/ / 5 hours ago
- Fulltone Más Malo doing outboard duty tonight. And yes, it is, in a very bueno way. #guitar https://t.co/w5CZeZ7NTG/ / 5 hours ago
- RT @rorysutherland: Specialisation vs diversification! https://t.co/Fo4JsuWL4R/ / 8 hours ago
- RT @Capitals: 🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐 🐐 🐐 🐐 🐐 🐐🐐🐐🐐/ / 8 hours ago
- @NBCSCapitals Bring back Holtby and take Sammy to the curb with the busted sticks./ / 8 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: fraud
Your Facebook Rebate
Q2 2018 is in the books. Plenty of time for advertisers and their agencies to true up Q1 and really start work on the second half of the year. As a reminder, in Q1 Facebook removed: 583MM fake accounts. 21MM … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged accountability, accounting, advertising fraud, bots, Facebook, fraud
Comments Off on Your Facebook Rebate
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
Comments Off on Ads.txt: Cui bono?
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Comments Off on Bots in the Walled Garden!
Videri Quam Esse: P&G and Digital Advertising
P&G cut between $100 and $140 million in digital advertising last quarter and sales went up. I don’t mean they were flat or that margins went up through a short-sided strategy of cutting marketing investment. This wasn’t just advertising that sort … Continue reading
Posted in digital marketing, fraud, Marketing, Media, Strategy, Tactics
Tagged digital marketing, duopoly, Facebook, fraud, Google, marketing strategy, P&G, waste
Comments Off on Videri Quam Esse: P&G and Digital Advertising
I was reading “Mythbusting Digital Ad Fraud” by Dr. Augustine Fou this morning and this quote struck me: “Do you think humans really spend 30 mins a day ON AVERAGE watching videos on mobile? They may, but there is an … Continue reading
Tuesday, 6 June 2017 7:18 am
Comments Off on Occam’s Bots
You must be logged in to post a comment.