Tag Archives: digital advertising

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am by

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , ,

Unilever Drains the Digital Swamp?

Posted on Monday, 12 February 2018 8:40 am by

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading →

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , ,

Name Those Ads

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading →

Aside | Posted on Tuesday, 6 February 2018 8:52 am by | Tagged , , ,

Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , , ,

Go “Out There” For Education

Posted on Thursday, 28 September 2017 8:58 am by

Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading →

Posted in Education, Philosophy | Tagged , , , ,