markpilip
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Recent Posts
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
Twitter Updates
- Coffee table book? It’d be a friggin’ encyclopedia. twitter.com/justshutitoff/…/ / 24 minutes ago
- The ramshackle security of #AdTech vendors is stunning (read the article). You should audit (a proper audit) your “… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: Somehow modern business culture seems to work on avoiding decision making, but being really good at creating lots of plans…/ / 12 hours ago
- RT @jason_kint: Two things here: (1) Facebook, Google bringing entire category down. (2) Marketers, this is your brand trust being steamrol…/ / 12 hours ago
- RT @UCPioneers: Baur Named Empire 8 Pitcher of the Week bit.ly/2FjrX1x/ / 12 hours ago
- RT @acfou: #marketers, you need to get out in front of the coming shockwave that will disrupt #adtech as we know it. Time is NOW to ask f…/ / 12 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: digital advertising
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Name Those Ads
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Go “Out There” For Education
Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading
Posted in Education, Philosophy
Tagged adtech, blockchain, digital advertising, education, learning
