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Recent Posts
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
Twitter Updates
- RT @TheWho: A very happy birthday, Pete Townshend! Got a feeling 74 is gonna be a good year. https://t.co/gkOEGEf10S/ / 16 hours ago
- RT @tomfgoodwin: Next time someone gives you a data supported statement find a single anecdote from an outlier to prove them wrong so we ca…/ / 17 hours ago
- RT @TheWho: Pete and Roger with Jimmy Fallon and The Roots perform that classroom classic 'Won't Get Fooled Again' on the Tonight Show Star…/ / 1 day ago
- Or maybe become skilled marketers instead of relying on ramshackle #AdTech twitter.com/johnwilander/s…/ / 1 day ago
- 20 years driving back to Utica from NoVA. 3 years spent in PA construction zones. twitter.com/D3HkyBiggsy/st…/ / 1 day ago
- RT @garicruze: When any company claims to have a higher meaningful "purpose," our first reaction should be "Prove it." 95% of the time, th…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: digital advertising
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Name Those Ads
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Go “Out There” For Education
Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading
Posted in Education, Philosophy
Tagged adtech, blockchain, digital advertising, education, learning
