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Recent Posts
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
Twitter Updates
- How about user name and password? twitter.com/hsbc_uk/status…/ / 58 minutes ago
- RT @BillyIdol: Crikey thats difficult if its only one! ‘Bargain' twitter.com/TheWho/status/…/ / 1 hour ago
- RT @AdContrarian: Excellent piece today by Samuel Scott bit.ly/2OfCj9k/ / 1 hour ago
- RT @TonyRomm: SCOOP: Facebook’s Libra currency spawns a wave of fakes, including on Facebook and Instagram. Many advertised ways to get Lib…/ / 2 hours ago
- RT @waltmossberg: Here’s @facebook’s latest failure to protect privacy and security and to keep its promises - this time involving childr…/ / 2 hours ago
- RT @jason_kint: Bingo. And with that fact from the ICO report, it was a crime that happened on Facebook’s platform which Facebook was a wil…/ / 2 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: digital advertising
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Name Those Ads
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Go “Out There” For Education
Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading
Posted in Education, Philosophy
Tagged adtech, blockchain, digital advertising, education, learning
