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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- I will be in Utica on Thursday. I will buy a mountain of this, @UticaRoasting In fact, I’m tempted to hop in the ca… twitter.com/i/web/status/1…/ / 3 hours ago
- Sitting right outside of Ovi’s office. He don’t do any stinkin’ PowerPoint in that office. #ALLCAPS https://t.co/rx2PyS90jS/ / 5 hours ago
- At first game in person this year. #ALLCAPS https://t.co/HfH6V5ifqa/ / 5 hours ago
- @Dr_Draper I’m sorry to hear this. Have had a few of our cat children pass on. Tearing up now at the thought. I con… twitter.com/i/web/status/1…/ / 18 hours ago
- “Your work in marketing today is setting up the next 10 to 20 years,” said @ProfByron Marketers should consider t… twitter.com/i/web/status/1…/ / 18 hours ago
- RT @jason_kint: I had a request earlier today to post my ole 2015 "duopoly" data for 2020. Yes, 87% of the incremental digital advertising…/ / 19 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: digital advertising
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Comments Off on Media Whitewash
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
Comments Off on Unilever Drains the Digital Swamp?
It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading
Tuesday, 6 February 2018 8:52 am
Comments Off on Name Those Ads
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Comments Off on Bots in the Walled Garden!
Go “Out There” For Education
Does your company have an internal education system? You probably go there once a year or quarter for the compliance training, and not much else. It probably has some nice introductory music, cute little branded cartoons, and has scored quizzes at … Continue reading
Posted in Education, Philosophy
Tagged adtech, blockchain, digital advertising, education, learning
Comments Off on Go “Out There” For Education
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