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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Keith Weed
Unilever Drains the Digital Swamp?
Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading
Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing
Tagged digital advertising, IAB, Keith Weed, platforms, transparency, Unilever
