Tag Archives: transparency

Unilever Drains the Digital Swamp?

Unilever’s Keith Weed will speak at the IAB today. He’ll talk about his frustration with the lack of the “3 Vs” (viewability, verification, value) in social media platforms. But he’s really looking to have his Marc Pritchard moment by threatening … Continue reading

Posted in Branding, digital marketing, fraud, Leadership, Social Media Marketing | Tagged , , , , ,

GroupM Shines Light on Middlemen

Bravo to Group M for starting to shine the light on the adtech middlemen who reduce our working media to, at times, a pittance. Advertisers need to demand more of this behavior from our agencies. Here’s the report I want … Continue reading

Posted in digital marketing, Marketing, Media, Philosophy, Tactics | Tagged , , , , , , ,

Digital Media Transparency. Bravo P&G!

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

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