Tag Archives: viewability

Checklist Marketing: Digital Media List

Posted on Friday, 6 October 2017 8:35 am by

Bob Liodice and Marc Pritchard took to the bully pulpit at the ANA’s Masters of Marketing conference yesterday, and kept up the pressure on the adtech shysters who steal our money. As Liodice said,  “CMOs operate in the most nontransparent … Continue reading →

Posted in digital marketing, fraud, Media, Philosophy, Tactics | Tagged , , , , , ,

Digital Media: As Memorable as Kenny G?

Posted on Monday, 17 July 2017 9:07 am by

The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading →

Posted in Analysis, Data, Media | Tagged , , , , , ,

Digital Media Transparency. Bravo P&G!

Posted on Thursday, 2 February 2017 10:07 am by

P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:

Posted in Branding, Marketing, Media, Security | Tagged , , , , , , , , , ,