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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @profgalloway Could be because you might only need 2 remote work grinders vs. 4 performative in-office folks? Doing more with less…/ / 1 hour ago
- @CynjaChaseC They ought to put Wile E Coyote in them. His approach is about as effective but at least it’s entertaining./ / 3 hours ago
- @CynjaChaseC That reminds me. I’m getting the automatic mail that it’s time for the annual cartoon watching…/ / 4 hours ago
- RT @ZelenskyyUa: Підступне масове вбивство в Оленівці буде одним із звинувачень на міжнародному трибуналі проти російського агресора. Росія…/ / 7 hours ago
- RT @ZelenskyyUa: Шість місяців тому Росія здійснила жахливий теракт в Оленівці. Ми не дозволимо забути про цей злочин. Памʼятаємо кожного з…/ / 7 hours ago
- RT @ZelenskyyUa: The insidious mass murder in Olenivka will be one of the charges at the international tribunal against Russian aggressor.…/ / 7 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: viewability
Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
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Digital Media Transparency. Bravo P&G!
P&G is starting out 2017 in a strong fashion, by saying “NO” to the nonsense taking place in the digital marketing ecosystem. All advertisers–that means your organization–should follow suit. Watch Mark Pritchard’s full talk below:
Posted in Branding, Marketing, Media, Security
Tagged accountability, ANA, digital media, fraud, IAB, MRC, P&G, TAG, transparency, verification, viewability
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