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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @uticacollege: This week, the UC Center for Historical Research launches a series of virtual talks titled “This is Not Who We Are,” Or I…/ / 48 minutes ago
- RT @waltmossberg: I have been using @DuckDuckGo as my default search engine for a couple of years, for privacy reasons, and it’s been gre…/ / 49 minutes ago
- RT @Moonalice: Brilliant. https://t.co/BEx1XFsMyA/ / 50 minutes ago
- RT @sandykjohnson: It is my fervent hope that the media will quit Trump, cold turkey, when he slinks away from Washington Weds morning. No…/ / 58 minutes ago
- RT @AdContrarian: Today's Newsletter: DISGUSTED BY MY INDUSTRY createsend.com/t/d-7A8335EA77…/ / 3 hours ago
- Retweeting so “leaders” (not) of the ad industry like @meknyc @r2rothenberg and @BobLiodice can read. They sold out… twitter.com/i/web/status/1…/ / 3 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: music
I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading
Wednesday, 21 February 2018 8:02 pm
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Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
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Forget Big Data. Improve Marketing With a Cathode Follower!
What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading
Posted in Communications, Guitar, Marketing, Organization
Tagged amplification, analog, digital, guitar, marketing, marketing automation, music, noise, signal
1 Comment
Don’t Get a Job. Work Instead.
You find wisdom in the most unexpected places if you’re seeking it. I stumbled on this interview with Adam Ant this morning. He says something very important about twenty minutes into it. “I’ve never really had a job. This isn’t … Continue reading
Posted in Media, Philosophy
Tagged career, interviews, music, work
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Producers Don’t Work For Public Companies?
Irving Azoff is a “producer” in the true sense of the word–an individual that can create a vision, rally talented people behind it, and execute. And now he’s left Live Nation to go back out again on his own. Why leave … Continue reading
Posted in Career, Leadership, Media
Tagged billboard, Irving Azoff, leadership, Live Nation, music, producer, Ticketmaster
2 Comments
Prediction: Streaming Wins, Powered by Apple
Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works. See Spotify and … Continue reading
Posted in Predictions
Tagged apple, media, music, prediction, spotify
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