markpilip
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Recent Posts
- 2 LLCs and an SFDU: A Merge/Purge Fail Tuesday, 17 October 2017 8:23 am
- “Guessing is a Dumb Man’s Job” Sunday, 15 October 2017 8:30 am
- Yes to “No” Saturday, 14 October 2017 9:20 am
- ANA Pwned by Programmatic Friday, 13 October 2017 7:52 am
- Re-Seal the Deal: Category Repurchase Tuesday, 10 October 2017 8:17 am
Twitter Updates
- RT @swardley: I've fixed that McKinsey graphic on digitising government ... hope it helps https://t.co/WCDoQ3aeEB/ / 7 hours ago
- RT @jaketapper: .@PressSec: "If you want to get into a debate with a 4-star Marine general, I think that's something highly inappropriate"…/ / 7 hours ago
- RT @Chuckullan: @markpilip Well, if the source is BuzzFeed reporting on Outbrain, how could it not be true?/ / 9 hours ago
- Grading their own homework? twitter.com/acfou/status/9…/ / 20 hours ago
- RT @tomfgoodwin: Silicon Valley is the only place where “Yikes, we need more money” is thought of as a sign of success & making profit show…/ / 1 day ago
- RT @acfou: @bduclaux That would be an incorrect assumption; you would only be talking about the MOST amateur bad guys who failed to disguis…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: music
Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
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Forget Big Data. Improve Marketing With a Cathode Follower!
What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading
Posted in Communications, Guitar, Marketing, Organization
Tagged amplification, analog, digital, guitar, marketing, marketing automation, music, noise, signal
1 Comment
Don’t Get a Job. Work Instead.
You find wisdom in the most unexpected places if you’re seeking it. I stumbled on this interview with Adam Ant this morning. He says something very important about twenty minutes into it. “I’ve never really had a job. This isn’t … Continue reading
Producers Don’t Work For Public Companies?
Irving Azoff is a “producer” in the true sense of the word–an individual that can create a vision, rally talented people behind it, and execute. And now he’s left Live Nation to go back out again on his own. Why leave … Continue reading
Posted in Career, Leadership, Media
Tagged billboard, Irving Azoff, leadership, Live Nation, music, producer, Ticketmaster
2 Comments
Prediction: Streaming Wins, Powered by Apple
Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works. See Spotify and … Continue reading
