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Recent Posts
- Source Level Triage Tuesday, 22 August 2017 9:08 am
- Who’s Going to Debug Digital Advertising? Wednesday, 16 August 2017 11:33 am
- Live by the Algorithm, Die by Same Tuesday, 15 August 2017 9:09 am
- TIKI: You Could Have Been Firmer Monday, 14 August 2017 10:08 am
- How Many Tracking Pixels to Screw in a Light Bulb? Friday, 4 August 2017 11:59 am
Twitter Updates
- RT @Dr_Draper: "Who are we?" "Marketers!" "What do we want?" "That shiny new thing!" "When do we want it?" "Until the next thing!"/ / 15 hours ago
- RT @chiefmartec: “Why the AI Hype Train is Already off the Rails and Why I’m Over AI Already” — @datitran builttoadapt.io/why-the-ai-hyp… #MarTech…/ / 15 hours ago
- RT @ra6bit: Amazon now thinks I'm very interested in buying eclipse glasses. After the eclipse. After I bought some. Machine learn harder,…/ / 17 hours ago
- Glad they're all being patched regularly, right? twitter.com/mikko/status/9…/ / 18 hours ago
- RT @TheWho: Nothing eclipses @KeithMoon . Happy 71st birthday, dear boy! https://t.co/lmZFo3w5op/ / 18 hours ago
- Last year, that would have been “content marketing" twitter.com/tomfgoodwin/st…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: music
Digital Media: As Memorable as Kenny G?
The smooth jazz radio format wasn’t as popular as thought. When Arbitron changed from paper diaries to portable people meters (PPM) about ten years ago, broadcasters learned that people didn’t do what the paper diaries said they did. With good … Continue reading
Posted in Analysis, Data, Media
Tagged Bob Lefsetz, data, digital media, Lumen Research, measurement, music, viewability
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Forget Big Data. Improve Marketing With a Cathode Follower!
What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading
Posted in Communications, Guitar, Marketing, Organization
Tagged amplification, analog, digital, guitar, marketing, marketing automation, music, noise, signal
1 Comment
Don’t Get a Job. Work Instead.
You find wisdom in the most unexpected places if you’re seeking it. I stumbled on this interview with Adam Ant this morning. He says something very important about twenty minutes into it. “I’ve never really had a job. This isn’t … Continue reading
Producers Don’t Work For Public Companies?
Irving Azoff is a “producer” in the true sense of the word–an individual that can create a vision, rally talented people behind it, and execute. And now he’s left Live Nation to go back out again on his own. Why leave … Continue reading
Posted in Career, Leadership, Media
Tagged billboard, Irving Azoff, leadership, Live Nation, music, producer, Ticketmaster
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Prediction: Streaming Wins, Powered by Apple
Bob Lefsetz published an article on Friday that powers this admittedly not very far out prediction. Streaming–powered by iTunes–becomes the preferred choice of music consumption in the US. We’ll achieve that by 2013. Why? Streaming music works. See Spotify and … Continue reading
