Tag Archives: analog

Whiffletrees and the OODA Loop

Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. YouΒ might think that with … Continue reading

Posted in Analysis, Marketing, Organization, Tactics | Tagged , , , , , | 6 Comments

Improve Your Multichannel Marketing With a Whiffletree

Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading

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Forget Big Data. Improve Marketing With a Cathode Follower!

What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading

Posted in Communications, Guitar, Marketing, Organization | Tagged , , , , , , , , | 1 Comment