Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying and so forth. But there’s at least one thing a multichannel marketer needs.
And if you don’t have one, your multichannel marketing isn’t going to operate optimally.
What’s a whiffletree and why do I need one? More tomorrow. But first, watch this video which shows how you can use a whiffletree to create a digital to analog converter.