Monthly Archives: May 2014

Price-Driven Corporate Brutality?

Posted on Friday, 30 May 2014 9:47 am by markpilip

The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading →

Posted in Customer Care, Leadership, Organization, Sales | Tagged , , , , | 1 Comment

The Only Five Arrows That Matter for The New York Times

Posted on Thursday, 29 May 2014 6:45 am by markpilip

This graphic from BI Intelligence showed up in my email yesterday and I took the time to scribble all over it. (I tend to think with a pen in hand.)  I found it relevant to my recent post about the … Continue reading →

Posted in Analysis, Branding, Marketing, Mobile, Strategy | Tagged , , , | Comments Off on The Only Five Arrows That Matter for The New York Times

Innovate Creatively or Die, New York Times

Posted on Thursday, 22 May 2014 1:44 pm by markpilip

I love the New York Times. I learned how to read newspapers in school, with the Times as the teaching vehicle. What I recall learning: It contains “All the News That’s Fit to Print” The Times always gets the facts … Continue reading →

Posted in Analysis, Branding, Marketing, Media, Organization, Strategy | Tagged , , , , , , | 4 Comments

We Need Action, Not Strategy, Said No Security Expert Ever

Posted on Tuesday, 20 May 2014 9:30 am by markpilip

Bruce Schneier’s recent post on Al Qaeda’s efforts to create their own encryption software had me shaking my head. They were making a very fundamental error that a lot of companies also make, even though Al Qaeda isn’t organized in … Continue reading →

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Would You Fire Your Children?

Posted on Monday, 19 May 2014 1:40 pm by markpilip

I certainly hope not. Yet how many executives who speak of their company as having a “family” atmosphere think nothing of sacrificing that same family when the numbers are a little short. Oh, it’s explained using all the right terms, … Continue reading →

Posted in Career, Leadership, Philosophy, Strategy | Tagged , , , , | 3 Comments

Bottom-Up P&L

Posted on Wednesday, 14 May 2014 9:01 am by markpilip

I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998.  I built the model while working for the continuity marketer International Masters Publishers, where I learned  (and eventually taught) proper direct … Continue reading →

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My Morning As A Product

Posted on Tuesday, 6 May 2014 9:18 am by markpilip

I’ve been tracked over 700 times in just 5 minutes. That’s not including what the NSA is tracking about me. It’s just the count of the number of times Facebook has “called home” to various tracking services in the few … Continue reading →

Posted in Analysis, Data, Media, Privacy, Security | Tagged , , , | 1 Comment