Monthly Archives: June 2014

Extending the Circle of Safety Today

Posted on Thursday, 26 June 2014 9:26 am by markpilip

As we look forward to the weekend, let’s look back. As a leader did you: Clarify your organization’s “why?“ Bring others who shared your values into your organization, and not just those who had the skills you wanted? Extend the … Continue reading →

Posted in Leadership | Tagged , , , | Comments Off on Extending the Circle of Safety Today

Whiffletrees and the OODA Loop

Posted on Friday, 20 June 2014 6:20 am by markpilip

Sounds like a barbershop quartet and a fad from the 1950’s, doesn’t it? As I promised on Tuesday and finally got around to today, here’s the concept of using a whiffletree to manage your multichannel marketing. You might think that with … Continue reading →

Posted in Analysis, Marketing, Organization, Tactics | Tagged , , , , , | 6 Comments

Your Customers Are Not Consumers

Posted on Thursday, 19 June 2014 10:01 am by markpilip

Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading →

Posted in Branding, Communications, Marketing | Tagged , , , , | Comments Off on Your Customers Are Not Consumers

Improve Your Multichannel Marketing With a Whiffletree

Posted on Tuesday, 17 June 2014 5:42 pm by markpilip

Some of the digital natives out there might think of us old direct mail guys as being in the buggy whip business. Fair enough. It may be hard to see what mail has to do with retargeting, programmatic media buying … Continue reading →

Posted in Marketing, Organization | Tagged , , , , , , , , | 1 Comment

Forget Big Data. Improve Marketing With a Cathode Follower!

Posted on Monday, 16 June 2014 1:22 pm by markpilip

What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading →

Posted in Communications, Guitar, Marketing, Organization | Tagged , , , , , , , , | 1 Comment

Remember D-Day

Posted on Friday, 6 June 2014 12:00 am by markpilip

It’s pitch black, 00:16 hours and you’ve just crash-landed near Caen. You’re in hostile territory, lost, and some of your comrades are already dead and wounded. You’re just 20 years old and have never been in combat. So began D-Day … Continue reading →

Posted in Leadership | Tagged , , , , , , | Comments Off on Remember D-Day