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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @tomfgoodwin: Clubhouse is so bad it’s funny It’s like someone took a dump on the floor of an art gallery and Millions of people are t…/ / 2 hours ago
- RT @CapitalsPR: CAPS TODAY: With yesterday's win, head coach Peter Laviolette tied a franchise record and became the first Capitals coach t…/ / 3 hours ago
- “Character” @nytdavidbrooks ? Looks like practiced by you in the breach. twitter.com/ajcjillv/statu…/ / 3 hours ago
- Hey @NYTimesPR why do you still have this hack, @nytdavidbrooks on your payroll and creating brand damage by associ… twitter.com/i/web/status/1…/ / 3 hours ago
- RT @uticaadmissions: “Family. [That’s what students] have on this campus, particularly with the team. We get together right when they get o…/ / 1 day ago
- IMO this is another model that turns local restaurateurs into Uber-like 1099 slaves, courtesy of the #SiliconValley… twitter.com/i/web/status/1…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate communications
Creating a Narrative…
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged communication, corporate communications, leadership, strategy
Comments Off on Creating a Narrative…
Your Customers Are Not Consumers
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, corporate communications, customers, marketing strategy, people
Comments Off on Your Customers Are Not Consumers
