markpilip
-
Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @jason_kint: Oh stop, @realDonaldTrump. Enjoy the space launch. There isn’t an ounce of truth to your tweet. None of these orgs publish…/ / 12 hours ago
- RT @jason_kint: The main issue is your overlord goes on national TV to mislead the public and help weaponize public discourse against a com…/ / 12 hours ago
- @benthompson Podcasting is simple. Prattle on with opinions about stuff in front of a mic. Upload it places. Have i… twitter.com/i/web/status/1…/ / 5 days ago
- RT @AdContrarian: Today's Newsletter: TRASH MEDIA AND TRASH TECH createsend.com/t/d-BB9D61A254…/ / 6 days ago
- RT @neilturkewitz: @kylotan The scale issue is deceptive at both ends of the spectrum. If your site is so big that you can’t operate it saf…/ / 6 days ago
- RT @bessbell: If you think a mask takes away your freedom you’re going to HATE a coffin./ / 6 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: corporate communications
Your Customers Are Not Consumers
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, corporate communications, customers, marketing strategy, people
