Tag Archives: corporate communications

Creating a Narrative…

Posted on Thursday, 12 November 2020 7:45 am by markpilip

…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading →

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Your Customers Are Not Consumers

Posted on Thursday, 19 June 2014 10:01 am by markpilip

Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading →

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