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Recent Posts
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
Twitter Updates
- As always, worth a read #Marketing friends. Especially as you and your agencies try to spend what’s left in 2020 (l… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @emptywheel: Dominion is going to find itself running a somewhat tarnished hotel brand before this is all over./ / 19 hours ago
- @Di_Ku @tomfgoodwin Yet destroyed the livelihoods of people in those industries while lining the pockets of a bunch… twitter.com/i/web/status/1…/ / 19 hours ago
- @tomfgoodwin These companies are typical #SiliconValley sociopathy. Another one is Bird & other scooter litter comp… twitter.com/i/web/status/1…/ / 19 hours ago
- RT @uticacollege: A huge shout out to our generous & committed students who collected & donated nearly 800 personal care items to @YWCA_MV…/ / 21 hours ago
- RT @jason_kint: outstanding. And timely as I believe the cease and desist sent by Facebook to NYU cybersecurity researchers for scraping po…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: corporate communications
Creating a Narrative…
…to explain your numbers is a fool’s game. The story will usually suffer from logical holes that you’ll have to gloss over. (How many times have you heard “we’ll get to that later” to question about a story you’re being … Continue reading
Posted in Leadership, Philosophy, Strategy
Tagged communication, corporate communications, leadership, strategy
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Your Customers Are Not Consumers
Kudos to Unilever’s CMO Keith Weed for starting to banish the word “consumer” from the marketing vocabulary. Molds, fungi, and bacteria are consumers. People buy your products and services. In a talk at Cannes today, he discussed Unilever’s marketing transition from … Continue reading
Posted in Branding, Communications, Marketing
Tagged branding, corporate communications, customers, marketing strategy, people
