Tag Archives: ad tech

Checklist Marketing: Digital Media List

Bob Liodice and Marc Pritchard took to the bully pulpit at the ANA’s Masters of Marketing conference yesterday, and kept up the pressure on the adtech shysters who steal our money. As Liodice said,  “CMOs operate in the most nontransparent … Continue reading

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AdTech: The Worst Server Room Ever

We get a kick out of images like this one at the left. How in the world could somebody let a system get so out of control? When Alan Kay shows this picture, he points out that every wire was … Continue reading

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Who’s Going to Debug Digital Advertising?

In Alan Kay’s talk “How To Invent The Future II” he quotes Tony Hoare: “Debugging is  harder than programming, so don’t use all your cleverness to write the program.” The entire digital ecosystem, so incredibly complicated that nobody can tell … Continue reading

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A Thought Experiment: Lobby Ads

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading

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