Tag Archives: ad tech

Digital Marketing Tips From El Al

El Al airlines has never been bombed and only hijacked once. This in spite of being a constant target for well-funded and persistent criminals. An enviable track record. How do they do it? Isaac Yeffet, El Al’s former head of … Continue reading

Posted in Data, digital marketing, fraud, Media, Philosophy, planning, Security, Strategy | Tagged , , , , , , ,

Zirconium: The Holdco You’ve Never Heard Of

The slippery nature of online advertising gets better (or worse) all the time. The latest comes from Confiant’s CTO, Jerome Dangu. Turns out there’s a fake agency holdco of sorts, with 28 fake ad agencies under the Zirconium umbrella. They were … Continue reading

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The Finish Line in the Race to the Bottom

Last night, I was doing some analysis of a premium publisher’s site. I encountered RPM optimization in all its glory. And it made me sad and sick. The malvertising at left attempts to: Hijack browser settings Encourage installation of a … Continue reading

Posted in Data, digital marketing, Media, Privacy, Rants, Security, Uncategorized | Tagged , , , , , | 1 Comment

Another Day, More Digital Fraud

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading

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Checklist Marketing: Digital Media List

Bob Liodice and Marc Pritchard took to the bully pulpit at the ANA’s Masters of Marketing conference yesterday, and kept up the pressure on the adtech shysters who steal our money. As Liodice said,  “CMOs operate in the most nontransparent … Continue reading

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AdTech: The Worst Server Room Ever

We get a kick out of images like this one at the left. How in the world could somebody let a system get so out of control? When Alan Kay shows this picture, he points out that every wire was … Continue reading

Posted in Leadership, Philosophy, planning | Tagged , , , , ,

Who’s Going to Debug Digital Advertising?

In Alan Kay’s talk “How To Invent The Future II” he quotes Tony Hoare: “Debugging is  harder than programming, so don’t use all your cleverness to write the program.” The entire digital ecosystem, so incredibly complicated that nobody can tell … Continue reading

Posted in Data, digital marketing, Marketing, Media | Tagged , , , , ,

A Thought Experiment: Lobby Ads

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading

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