Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop the ads and scroll back to see any ad at will.

As a marketer, are you OK with your executives, visitors, and the general public seeing your ads and scrolling through them?

Or would you think this is too risky?

If you wouldn’t be comfortable doing this, you need to ask yourself what you’re doing wrong in your digital advertising. And change it.