Daily Archives: Wednesday, 31 May 2017 11:59 am

A Thought Experiment: Lobby Ads

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading →

Aside | Posted on Wednesday, 31 May 2017 11:59 am by | Tagged , ,

A Loyalty Program Retort: British Airways

Posted on Wednesday, 31 May 2017 9:20 am by

“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading →

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