Daily Archives: Wednesday, 31 May 2017 11:59 am

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading

Posted on by markpilip | Comments Off on A Thought Experiment: Lobby Ads

A Loyalty Program Retort: British Airways

“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading

Posted in Communications, Customer Care | Tagged , , , | Comments Off on A Loyalty Program Retort: British Airways