markpilip
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Recent Posts
- DSP Transparency Thursday, 20 July 2017 7:07 am
- More on Ads.txt Wednesday, 19 July 2017 12:41 pm
- Before You Worry About Match Rates… Wednesday, 19 July 2017 9:12 am
- Digital Media: As Memorable as Kenny G? Monday, 17 July 2017 9:07 am
- Nobody’s Talking About This ads.txt Problem Monday, 10 July 2017 9:16 am
Twitter Updates
- RT @Aelkus: Anytime someone says technology x is inevitable and unstoppable you should ask them if they have a financial interest in it/ / 1 hour ago
- RT @greenberg_rick: Clients...DEMAND transparency! "Only 43% of agency execs say don't take kickbacks" Grt piece: @jmandese @MediaPost http…/ / 1 day ago
- RT @TheRickWilson: No. It's time to actually TEACH ALGEBRA. twitter.com/NPR/status/887…/ / 1 day ago
- RT @zacharylipton: I don't think the media or business communities have caught on that nearly everyone *currently* peddling "AI-powered" ch…/ / 1 day ago
- I believe all marketers use ad blockers, refuse 3rd party cookies, etc. Using my dirty browser: Internet is a slow, buggy mess! #adtech/ / 1 day ago
- RT @markritson: The sad death of Tv continues in the USA. www-latimes-com.cdn.ampproject.org/c/www.latimes.…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2017
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
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Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
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100% Of The Money
In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
