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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- @D3HkyBiggsy As a seasonal confection, I’ll admit it’s mid-pack at best. But them’s strong words.../ / 1 day ago
- RT @JuliaAngwin: The NYU Ad Observatory is the only window researchers have to see microtargeting information about political ads on Facebo…/ / 1 day ago
- Friends: There’s many paths to success. Some go through university, but not all. Find the best path for you. But m… twitter.com/i/web/status/1…/ / 2 days ago
- The right way to do things. #journalism twitter.com/waltmossberg/s…/ / 2 days ago
- @chaddukes @AdamSandler #1 with a bullet, good sir./ / 2 days ago
- @JeffHorwitz @jason_kint This is because #Facebook is a disgusting organization. How can anybody with a conscience… twitter.com/i/web/status/1…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2017
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
100% Of The Money
In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
