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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2017
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
Comments Off on Mayan Marketing
Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
Comments Off on Competitors? Meh.
In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.
Wednesday, 12 April 2017 11:07 am
Comments Off on 100% Of The Money
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Monday, 10 April 2017 11:25 am
Comments Off on Monday Morning Quarterbacking: The 8 am Meeting
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
Posted in Communications, Direct Response, Marketing, Philosophy, planning, Tactics
Tagged afterburner, analysis, debrief, digital marketing, digital media, direct response, performance marketing, rules of thumb
Comments Off on Ignore “Three Rights” At Your Campaign’s Peril
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