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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- RT @tkawaja: @profgalloway From my interview with a FB ad business ethics exec last year: “you’ve had 18 measurement errors in recent years…/ / 35 minutes ago
- RT @profgalloway: Facebook has repeatedly given incorrect data on viewership and shares. They called the issue “miscalculated metrics.” I…/ / 3 hours ago
- RT @UCPioneers: Junior Sabrina Whitehouse netted the game-winner 4:21 into overtime to lift UC field hockey to a 3-2 comeback win over Naza…/ / 7 hours ago
- Nice work @nikebasketball I guess a spine/principles and money are mutually exclusive? twitter.com/adcontrarian/s…/ / 7 hours ago
- Facebook is a despicable organization. #fraud twitter.com/profgalloway/s…/ / 8 hours ago
- RT @tomfgoodwin: Given what a loathsome destructive company Facebook is, I’m stunned there are not well funded copies of Instagram and What…/ / 8 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: April 2017
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
Competitors? Meh.
I saw a post on LinkedIn today about the importance of doing combat with your competitors. That’s misguided and wrong. When you devote resources to something, you are by definition taking them away from something else. Every bit of time … Continue reading
Posted in Customer Care, Leadership, Organization, Philosophy, Product Development, Sales
Tagged competition, leadership, product development, sales
100% Of The Money
In digital advertising comes from the advertisers. That means advertisers ultimately call all the shots: where they buy, how they buy, and what technologies they use.
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Ignore “Three Rights” At Your Campaign’s Peril
I believe in the old “40/40/20” rule of direct response marketing which states that 40% of the performance of a campaign is dependent on the the list, 40% on the offer, and 20% on everything else. You can also think of it as the “Three Rights” which you must do correctly to for successful digital performance marketing campaigns. Continue reading
