Monthly Archives: May 2017

A Thought Experiment: Lobby Ads

Imagine this: A set of large screens in your corporate lobby running, in real time and randomly, the actual digital ads you are running on the pages the ads are being displayed on. A viewer would also be able to stop … Continue reading

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A Loyalty Program Retort: British Airways

“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading

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Automation and Digital Marketing

Why are digital marketing vendors so obsessed with automating the processes involved in advertising? Continue reading

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Why Are We Eliminating The Human?

David Byrne wrote an eloquent piece yesterday, in which he said: “Our random accidents and odd behaviors are fun—they make life enjoyable. I’m wondering what we’re left with when there are fewer and fewer human interactions. Remove humans from the … Continue reading

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Ad Exchange Rules of Thumb

Working with ad exchanges? Do these things. Continue reading

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Fake News Root Cause: Digital Advertisers

Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading

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Now, Nobody Will Read About It

You still have to build something worth talking about for people to talk about it. Continue reading

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Assume Fraud Is Worse

When you’re looking to reduce your ad fraud rates, always: Pick the vendor that detects the most fraud Check every impression (not a sample) for fraud Look for brokered traffic (it’s garbage) Assume fraud is worse than you think Don’t be … Continue reading

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Autonomy: Kitchen Cabinet Installers vs. Office Workers

I’m listening to the kitchen cabinet installers upstairs working on my new kitchen and it dawned on me that they have more autonomy than a typical cube- or open-plan dweller in an office. As Dan Pink points out, it’s mastery, … Continue reading

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