Automation and Digital Marketing

Screen Shot 2017-05-22 at 12.06.20 PMWhy are digital marketing vendors so obsessed with automating the processes involved in advertising? Everything from deciding on what media to buy, to bidding, tagging, tracking, analysis and creative development has been automated to varying degrees.

Everything seems to be moving along at a faster rate every day. You need to ask yourself one question. Who benefits? 

Hint: It’s probably not you, the advertiser with the money that feeds the system.

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Aside | This entry was posted in Marketing, Media, Philosophy and tagged , , . Bookmark the permalink.

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