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Daily Archives: Wednesday, 10 May 2017 9:32 am
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
Comments Off on Fake News Root Cause: Digital Advertisers
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