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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Tag Archives: journalism
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
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If You’re Going Out of Business Anyway…
Why wouldn’t you try to stop it? The answer in the newspaper industry, at least according to Mathew Ingram in GigaOM yesterday is culture. The newspaper industry has been circling the drain as the shift to free/cheap classified advertising has … Continue reading
Posted in Media, Strategy, Tactics
Tagged journalism, newspapers, strategy, tactics
Comments Off on If You’re Going Out of Business Anyway…
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