- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
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Tag Archives: Digiday
Where’s the Bottom of the Barrel?
This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading
Posted in digital marketing, fraud, Media Tagged Digiday, programmatic Comments Off on Where’s the Bottom of the Barrel?
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times Comments Off on Fake News Root Cause: Digital Advertisers
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