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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @profgalloway Could be because you might only need 2 remote work grinders vs. 4 performative in-office folks? Doing more with less…/ / 52 minutes ago
- @CynjaChaseC They ought to put Wile E Coyote in them. His approach is about as effective but at least it’s entertaining./ / 3 hours ago
- @CynjaChaseC That reminds me. I’m getting the automatic mail that it’s time for the annual cartoon watching…/ / 4 hours ago
- RT @ZelenskyyUa: Підступне масове вбивство в Оленівці буде одним із звинувачень на міжнародному трибуналі проти російського агресора. Росія…/ / 7 hours ago
- RT @ZelenskyyUa: Шість місяців тому Росія здійснила жахливий теракт в Оленівці. Ми не дозволимо забути про цей злочин. Памʼятаємо кожного з…/ / 7 hours ago
- RT @ZelenskyyUa: The insidious mass murder in Olenivka will be one of the charges at the international tribunal against Russian aggressor.…/ / 7 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Digiday
Where’s the Bottom of the Barrel?
This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading
Posted in digital marketing, fraud, Media
Tagged Digiday, programmatic
Comments Off on Where’s the Bottom of the Barrel?
Fake News Root Cause: Digital Advertisers
Somewhere in our rush to use digital media, we got obsessed with reach and the size of audiences (the magic word again) and impressions. We got taken for a ride by the ad tech industry hucksters, who built an almost-perfect money-making machine on top of fake inventory created on phony websites. Continue reading
Posted in fraud, Leadership, Marketing, Philosophy, Rants
Tagged adtech, Digiday, digital marketing, fake news, fraud, journalism, New York Times
Comments Off on Fake News Root Cause: Digital Advertisers
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